Audio Streaming at Home Increases during the Coronavirus Pandemic

Audio Streaming at Home Increases during the Coronavirus Pandemic Audio streaming among households in the US has been on the rise following the upsurge in coronavirus infections, and the containment

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Live Radio Reads in the Lead

When it comes to marketing your products or services locally and affordably, you can’t beat radio. In 2019 the format reached, on a weekly basis, nearly 93% of all adults

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What Does Corona Virus Mean for Advertising?

  We have lived through Swine Flu, Ebola, SARS, and now Corona Virus. What makes Corona Virus unique is the fact that it is officially a pandemic. The point of

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Is Your Target Audience Feeling Tech-Fatigue?

All great things come to an end. Even the hyper-connected tech savvy consumer will eventually get tired of being on their phone constantly. A recent study from iHeartRadio sheds light

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Three Tips to Optimize Audio Ads

When advertisers are preparing a new spot for an audio advertisement, a lot of time is spent on deciding how long the spot should be. Westwood One wanted to see

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Radio is Still Thriving in 2020!

It’s 2020! And at Media Partners Worldwide we are still experiencing a lot  of interest in radio and audio, and with life life-changing technology at our fingertips like our smartphones,

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TV Shifting to Impressions Measurement… Will Radio Follow?

The Television Bureau of Advertising announced in late 2019 that it is planning to lead an industry wide change involving the transition from a rating-based to an impression-based system of

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