3 Best Advertising Channels to Reach Millennials
People who walked into adulthood in the 21st century and whose ages range between 18 and 36 make up this impressive millennial group. This group identifies with the latest technology and internet trends, owning and using modern gadgets such as the PC and smartphones.
If you target this group through advertising, you need to know which media they are consuming and the channels to reach them. Here are the best advertising channels for millennials.
Social media
36% of millennials are frequently online, meaning you can reach them throughout the day. The two most popular times are late morning and evening from 8.00 pm to midnight. Most millennials run multiple social media accounts, with Facebook boasting the most significant share, followed by YouTube, Instagram, Twitter and Snapchat. If you want to push your brand to them, go for these platforms.
Television
When they are not staring at their phones, they are most likely sitting in front of a TV watching news, movies, music videos or reality shows. Although digital-only news is establishing a foothold in this age group, research by Nielsen indicates that more than half of the millennials still watch national TV news. You can target them by placing ads on national TV during news time.
Search engines
Millennials turn to search engines for almost anything – dating, research, schooling, entertainment, and just about anything else. Millennials turn to search engines for B2B research to obtain the following content:
- Product videos
- Case studies
- White papers
- Brochures
- Webinars
- Infographics
This information should help you optimize your webpages so search engines can easily haul them up whenever millennials type something into the search bar.
If you want to aim your product towards millennials, you should start working to boost your online presence. It may not work overnight, but if you can harness your energies towards social media, TV and search engines, you would be on the right track. Reach out to Media Partners Worldwide for more information on the best way to target millennials in your adverts.