It is no secret that we are living in a fragmented world, especially when it comes to video content. Although broadcast TV, or linear TV, is still the big gorilla, advertisers realize broadcast is not enough. With the rise of Connected TV, advertisers are moving toward an audience-centric approach, rather than content-centric.
Over the Top, or Connected TV, is typically accessed via websites on personal computers, as well as via apps on mobile devices (such as smartphones and tablets), digital media players (including video game consoles), or televisions with integrated smart TV platforms. “Cord cutters” are those consumers that have chosen to cancel their traditional cable subscription and are either streaming with paid subscriptions such as Netflix or are choosing unpaid resources that have commercials. This exploding sector gives advertisers a better opportunity to target their audience than buying National Cable and or traditional TV commercials.
At MPW, we take a thoughtful, coordinated approach when planning TV campaigns. Effective reach has now become a puzzle and our strategists excel at fitting those pieces together. MPW optimizes your budget, so you can diversify your spend with discounted rates on:
• Local Broadcast • National Cable • Cable TV • Syndication • 10 second