It is no secret that we are living in a fragmented world, especially when it comes to video content. Although broadcast TV, or linear TV, is still the big gorilla, advertisers realize advertising only on broadcast television networks is not enough. With the rise of Connected TV (CTV), advertisers are moving toward a targeted audience-centric approach, rather than content-centric.

Over the Top, or Connected TV, is typically accessed via websites on personal computers, as well as via apps on mobile devices (smartphones and tablets), digital media players (video game consoles), and integrated smart TV platforms. “Cord cutters” are consumers who have chosen to cancel their traditional cable subscription and are either streaming with paid subscriptions such as Netflix, Peacock, Paramount+, etc., or are choosing unpaid resources that have commercials (Tubi, Pluto, Crackle, etc.). This exploding sector gives advertisers a better opportunity to target their audience than buying national cable and traditional linear TV commercials.

At MPW, we take a thoughtful, coordinated approach when planning Connected TV advertising campaigns. Effective reach has now become a puzzle and our strategists excel at fitting those pieces together. MPW optimizes your budget, so you can diversify your spend with discounted rates on:

• Local Linear Broadcast TV • National Cable • Cable TV • Syndication • 10 Second Spots • OTT • CTV •