TV consumption has evolved
and so have we
An audience-centric approach aimed
at delivering higher effective reach.
TV OTT Builds Trust Entertains Grabs Attention Increases Brand Recall
It is no secret that we are living in a fragmented world, especially when it comes to video content. Although broadcast TV, or linear TV, is still the big gorilla, advertisers realize advertising only on broadcast television networks is not enough. With the rise of Connected TV (CTV), advertisers are moving toward a targeted audience-centric approach, rather than content-centric.
At MPW, we take a thoughtful, coordinated approach when planning Connected TV advertising campaigns. Effective reach has now become a puzzle and our strategists excel at fitting those pieces together. MPW optimizes your budget, so you can diversify your spend with discounted rates on:
• Local Linear Broadcast TV • National Cable • Cable TV • Syndication • 10 Second Spots • OTT • CTV •
“Make it simple. Make it memorable. Make it inviting to look at”
– Leo Burnett
RESILIANT
COORDINATED
AUDIENCE FOCUSED
BENEFITS OF OTT
• TV ad buying with digital’s targetability
• Augment your campaign reach with video consumers who are not reachable via traditional broadcast TV ads
• Programmatic ad buying can be targeted to screen size, i.e., TVs, mobile devices, desktops, etc.
• Publish on OTT platforms and devices: Sony PlayStation, Roku, Amazon Fire Stick, Google Chromecast, Apple TV
• Full episode player, premium long-form and short-form content
• OTT and Connected TV advertising is relatively inexpensive compared to broadcast and cable TV advertising costs
• Non-skippable, immersive content allows advertisers to engage with a unique audience committed to the content they are viewing
• Ability to track in-store foot traffic lift from households who have been served your OTT/CTV ads (impression minimums required)
• Client dashboard reporting allows you to see your ads’ delivery, clicks, and conversions
• Visit our Connected TV FAQ
70% of consumers multi-task
while watching Television (Nielsen, Dec 2018)
47 Hrs 13 min p/week
the average amount of TV watched by adults 65+
68% of US Households
own at least 1 CTV device (Nielsen, Q3 2018 Total Audience Report)
820 million Connected Devices
Connected Video Devices in the U.S.A.
