It is no secret that we are living in a fragmented world, especially when it comes to video content. Although broadcast TV, or linear TV, is still the big gorilla, advertisers realize advertising only on broadcast television networks is not enough. With the rise of Connected TV (CTV), advertisers are moving toward a targeted audience-centric approach, rather than content-centric.
At MPW, we take a thoughtful, coordinated approach when planning Connected TV advertising campaigns. Effective reach has now become a puzzle and our strategists excel at fitting those pieces together. MPW optimizes your budget, so you can diversify your spend with discounted rates on:
• Local Linear Broadcast TV • National Cable • Cable TV • Syndication • 10 Second Spots • OTT • CTV •