Radio Advertising Agency | Los Angeles, Orange County, California

RADIO IS...
TIMELYENGAGINGWORKING FOR YOUDRIVING DIGITAL

Reach matters. Audio consumption is booming, and surprisingly, broadcast radio remains a leader reaching 92% of consumers each week. (Nielsen, 2019). Through remnant radio, our DR strategists have earned a reputation of providing one of the best radio ROI in the industry. Through our National and Local remnant radio platform, our broadcast efforts drive response, drive search, and build brand awareness. MPW brings a team of pioneers in DR Radio with expertise in securing remnant inventory. We integrate your radio campaign with your digital efforts.

• Radio Production

• Volume pricing and bulk discounts

• Measurable Analytics for every campaign

• Toll free numbers and tracking provided

• National Syndicated Radio

• Local Remnant Radio

• Influencer Live Reads

• Hispanic Radio

• Performance Campaigns

• Long Form Radio

• Traffic & Weather Sponsorships

• Events

92% Listen Weekly

92% of Americans listen to radio weekly

WHO’S LISTENING?

Over 92 percent of Americans age 12 and up listen to radio each week, creating an audience of over 235 million listeners. Americans between the ages of 12 to 17 are perceived to forgo radio for other forms of media, however over 90% are tuning in each week.

10 Hrs. Per Week

US Adults listen to radio an average of 10 hours per week

WHERE DO THEY LISTEN?

The majority of radio listening occurs in cars, with 73 percent of adults age 18 and up listening while driving on a typical weekday. The second most popular location for listening is at home.

58% Tune In To Host

58% of listeners tune in to listen to the air host

WHAT ARE THEY LISTENING TO?

There are over 10,000 commercial radio stations in the United States. There are more country music stations in America than any other type with over 2,000 outlets. News/talk is second with 1,375 stations.

65% Listen In Cars

65% of listening in car, Radio dominates in car listening

WHO’S ADVERTISING?

Major brands such as Verizon, Home Depot, Walt Disney and Burger King are among the top 20 largest radio advertisers. The largest advertising categories for radio include retail, automotive, insurance, restaurants and financial institutions.