Streaming Audio…Is Customizable, On Demand, Mobile and is Micro-Targetable
Streaming has fundamentally changed the way we consume media. The emergence of streaming platforms like Spotify, Iheart Radio, Pandora, Amazon, Radio.com is exploding! The list keeps growing….
The advantages of streaming for advertisers are:
• On demand listening • Ability to micro target your demo • Customizable audio • Include visual impressions with audio ads
How Streaming Audio Advertising Works
With Streaming Audio, you can segment your audience and narrow by age, gender, geographic location, listening activity and device. Once your audience is defined, types of messages to entice them include:
Audio standard – :15 and :30 second audio segments that are served between songs. Our team of voice actors and script writers will record a spot for you.
Video – :30 second video content that a user can watch in order to unlock 30 minutes of uninterrupted listening. Any video content can also be paired with a clickable link to drive traffic to your website.
Display – static image ads that are displayed when a user returns to app on desktop or mobile. These are clickable and designed to drive traffic to your website.
Each audio platform varies, but most ads are billed based on impressions delivered.
