Los Angeles Podcast Advertising Agency | Media Buying

AMPLIFY YOUR BRAND

WITH PODCASTS

The audio experts at MPW will curate the best

influencers to promote your brand.

Podcasting Is Booming Influential Potential Niche Captivating

Boost Your Advantage with Podcast Advertising

Podcasting is becoming one of the most popular mediums for new products to test.

Finding the right podcast for your target audience and to sell your product can be an
overwhelming exercise.

There are thousands of podcasts to download and more sprout up each day.
You need experts to help navigate this complicated and growing medium.

The buying team at MPW has experience and familiarity with the ever-changing
podcast landscape and knows where to find podcasts that will best target your audience.

Podcasts allow us to take in powerful stories, while stimulating our imagination and learning about new topics. The podcasts and their influential hosts become a familiar and trustworthy companion, in the car, at the gym and anywhere we go.

POWERFUL

INFLUENCIAL

PREPARING FOR PODCASTS

• Be prepared to pay CPM’s of $15 to $35 per commercial

• Test numerous podcasts that reach your target audience

• Be ready to send out your product to the host so they can try it and get familiar with it before they read your spot

• Be sure to firm up copy and delivery with a strong call-to-action (CTA)

• Be ready to drive your listeners to a website, not a phone number

• Use promo codes to source different shows

• We suggest giving each show a minimum of 4 weeks

Why Advertise On Podcasts

Podcast Listeners are LOYAL, AFFLUENT and EDUCATED

0 %

51% Of US Population has listened to a podcast

Targetable/niche

With the freedom to talk about any subject, Podcasts give you the opportunity of contextually targeting your audience.

0 %

49% Of Podcast listening is done at home

Influencer Platform

When a listener’s favorite host reads the commercial, it’s just like a friend telling them to try a product. Listeners trust the host and value their opinion.

0 %

22% Of Podcast listening is done in the car

Listeners Don’t skip your ads

Podcast followers are less likely to skip your ad because they are loyal and attentive to the show. Ads are typically at the pre roll, mid roll and end of show.

0 Billion

$19 billion in 2008 | $13 billion by local businesses.

Time in your Favor

Podcasters typically are not restricted by time and when segments start and end. They can take as long as they want to read your ad, which results in improved content.

PODCAST LISTENERS BY AGE

Source: Edison Research, 2019