Audio Streaming at Home Increases during the Coronavirus Pandemic
Audio streaming among households in the US has been on the rise following the upsurge in coronavirus infections, and the containment measures put in place by the government to fight the pandemic. As people spend more time at home, they turn to streaming services for entertainment and information. Just like video, audio streaming has taken center stage in people’s lives as the pandemic rages.
Increased audio consumption
Research shows that people have increased their listening by 54 minutes per day during this pandemic period. This increase represents a 32% rise in streaming audio consumption compared to the same period last year. The sharp increase is good news to the brands that have increased their investment in digital audio since the pandemic struck.
The switch to more audio streaming devices
Listeners aren’t relying solely on their smartphones and computers to stream audio at home. Many of them are utilizing connected TV devices, including streaming media sticks or boxes, gaming consoles, and Smart TVs. Amazon Fire TV, for instance, accounts for over 67.7 million streaming audio hours across the US. Other Amazon products on the frontline include the Echo Smart Speakers.
Streaming services taking advantage of the spike in audio consumption
Some leading streaming services are driving the increase in home audio consumption during this pandemic. They include iHeartRadio, Pandora, and Spotify. Spotify holds the top spot in streaming hours, while iHeartRadio, which saw an 11% increase in listenership between January and May in 2020, comes second.
Media Partners Worldwide is here to help
Are you looking to promote your brand through audio streaming during this coronavirus pandemic? Listenership across the US has experienced a sharp increase, and you can take advantage of this rise to expand your market reach. Partner with us for media planning and audio streaming services to reach your clients across the country. Let’s help you to attract more customers to your brand through cost-effective audio streaming services.
