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Media Partners Worldwide

Author: Media Partners Worldwide

Author: Media Partners Worldwide

Utilizing Radio Advertising for Dental Practices

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Being that there are many ways to advertise one’s dental practices and services, you might feel overwhelmed and burnt out, either because you can’t seem to choose the option that benefits you or you just don’t know where to start. While social media and podcasts have changed the entire landscape of advertising, there is no reach quite like radio advertisements. Whether you are interested in growing your new business, advertising current services, or pushing certain promotions, radio advertising is still an innovative way to successfully grow a business. 

There are a couple things to consider, however, especially when it comes to how we choose to get the message across so that it is informative, thoughtful, and encouraging rather than stifling and scary. 

BE HELPFUL

Instead of focusing on the negatives associated with dental health, try not to fear-monger and instead, position yourself as the expert. Educate potential patients about actionable processes to whiten teeth, prevent cavities, and establish healthy brush and floss routines. 

This positions you are a reputable dental practitioner and can be further used in cross-channel marketing for websites and other social media platforms.

IDENTIFY A SEASON APPROACH

No, we aren’t talking about fall, winter, or summer per se. Rather, we refer to seasons as events which affect your patients directly. Rites of passage. Milestones. 

Events such as weddings and proms are a great way to capitalize on services. Whether that means creating a specific ad that pushes a certain promotion for all 2023 brides or 25% off teeth whitening for all 2023 grads, tailoring radio ads to specific seasonal events can be a great way to attract new clientele and build on existing relationships.

ESTABLISH TRUST WITH REVIEWS

Using radio ads to instill trust with potential patients is key to sustaining a business. A well-structured radio ad utilizing a repeat or previous patient can help foster a sense of trust. Hearing a voice to the name can increase credibility for the business. In addition, partnering with a radio personality to advertise for you, can only increase customer curiosity and create a steady influx of potential clientele, as many people trust the opinions and advice of their favorite personalities who they hear from daily.

INCENTIVES FOR NEWBIES

Incentives for new and potential patients are a great way to utilize a radio spot in an efficient and satisfying way. Perhaps you can advertise a free teeth cleaning for all incoming patients thru a certain period when they mention a code given in your ad. Be sure to address any restrictions and exclusions within the ad, so people can take these into account and book appointments accordingly.

All in all, it is important to remember to be clear and patient with your radio ad strategy. Be detailed when it comes to logistics (where you are located, phone number, features) and remember that these are soundbites. Concise is key. Being patient when It comes to your advertising strategies is essential to success. Advertising takes time and effort to build, but done right, it can alter your business in the best ways.

Choosing The Right Marketing Channel

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In today’s economy with all the different business types, there is no one-size-fits-all when it comes to marketing. Whether your business is an eCommerce business, a start-up, a brick-and-mortar store, a Fortune 500 company, or even an Etsy shop, choosing the right marketing channel for your business can make all the difference between success and failure. Let’s look at some popular marketing channels to see where your business fits best.

  • Billboards

Billboards, while more often more costly, are a great way to communicate your brand’s message visually. Billboards main differentiator amongst marketing channels is their ability to get a lot of eyeballs for a specific area and they are always on. This builds brand awareness and often increased sales, especially if your business is location specific.

  • Radio

Radio is a great way to start a conversation about your business and spread your business’s information and/or news to a wide audience in short-form audio. Radio targets specific locations as well and even demographics based on types of music and the demographic that tunes into that station.

  • CTV

Connected TV could be another advertising for you option if you have a product or service that needs brand awareness. It is great medium to use in meeting people where they are with precision at a low-cost compared to traditional TV. Furthermore, consumers are less likely to opt-out or change the channel.

  • Podcasts

Ever consider sponsoring a podcast? Or starting your own? Or guest-starring on someone else’s podcast? Podcasts may be your marketing channel to reach an entirely new audience. They are extremely niche and almost everyone has one. Find a popular one and collaborate as a guest or sponsor to reach an entirely new audience. This is marketing channel could be for you if your business has knowledge, news, and information to share and you would like to connect with an audience through the power of audio.

  • Social Media Ads

Social media ads are a low-cost and extremely effective way to target your ideal customer. You can get as specific to dial in your ideal customers’ interests, location, hobbies, and more. Not only do social media ads offer highly detailed analytics with their campaigns, but the best part is that every major social media platform offers ads at a very affordable price that is tailored to your business.

  • Social Media Platforms

Besides ads, we also have all our social media platforms that you can share content to for free and organically build an audience and brand awareness. Some platforms now even offer the option to sell straight from your business’s social media account. But beyond increased sales, free organic exposure, and brand awareness, social media is a place to interact with customers and prospects, build relationships with them, and create credibility for your business.

Need help getting started with blowing up your brand on the right marketing channels? Contact Media Partners Worldwide today to consult with the experts on marketing your business.

The Power of Short-Form Video

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Did you know the average attention-span of a consumer is about three seconds? That means you have only three seconds before a potential future customer decides if they will stay on your post or keep scrolling. After the rise of short-form video with fifteen-second videos on TikTok in 2020, today fifteen seconds is now being considered too long of a video with similar short-form video platforms, like Reels and Shorts. But which platform should you focus your attention and why?

After ByteDance’s acquisition of Musically, we saw the emergence and dominance of TikTok as well as the shift to portrait-mode with video. TikTok, amidst a pandemic, was and still is “funducational,” a fun, quick, and educational way to consume content in all industries and niches. TikTok’s massive success quickly influenced other platforms, like Meta adding the Reels feature to Instagram as well as YouTube implementing Shorts into users’ channels. And, while it may seem impossible to keep up with all the new features and platforms, if you use social media for business, it’s imperative that you do.

Right now, the owners of these short-form video platforms are competing for consumers’ eyeball time. ByteDance, Meta, and Google all know and see the power of short-form video, which is exactly why the organic reach on TikTok, Reels, and Shorts is astronomical. An account with no consistent strategy or preexisting following can now go viral overnight on any one of these three platforms. 

So where should you be? The answer is all three of them. Taking one piece of short-form video that is less than fifteen seconds can be distributed to TikTok, Reels, and Shorts, tripling your chance of going viral. And with the right social media marketing strategy in place, can scale your business to new all-time highs.

Need help with your social media strategy? Contact Media Partners Worldwide today.

The Benefits of Social Media Ads

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As a company, we deliver leads for ERTC and tax clients through TikTok’s platform, so we understand the power of social media. Many business owners use Google to advertise their business through monetized adverts that are added to their business pages or websites, to make money per click. However, there is a new market in the advertising world that takes the form of social media. Whether you are savvy at advertising and you know the benefits of social media, or you are considering efforts to diversify your advertising campaigns, here are five reasons to consider pivoting your efforts to other advertising channels.

More Customer Reach

The key difference between ad-centric data like Google ads is understanding how the target demographic is measured. For example, there are keyword-centered ads, which rely on a click, and the idea of intent. That is, the customer is responsible for making their interest known– intent.

Social media advertising on platforms such as TikTok, Facebook, and Instagram, are based on demographics and the interests, likes and dislikes of the user. One of the biggest benefits of this type of advertising is that your product can target new users, so even if someone has never heard of your product or service, the simple introduction to it might draw attention, and the user will see some sort of advantage to your product being implemented into their lives.

Cost Effective

Whether you are just starting out in your advertising journey or you’re a seasoned professional just seeking a quick ad on socials, social media advertising can be a solution that makes your bank account happy. While having a bigger spending budget is ideal for optimization and traffic increases, it isn’t completely necessary. For comparison, Pinterest is the most low-cost option, with $0.13 per click for a smaller ad-campaign, while LinkedIn tends to run on the more expensive side. Deciding which one is right for you comes down to where your business is at in terms of budget and in terms of traffic, given that LinkedIn tends to have the most B2B pay off which will help you generate more leads and reach a larger audience. Hence its heftier price tag.

Gain Insight on Consumer Audience

Perhaps one of the most innovative things about social media advertising is the ability to pair your demographic insights and knowledge with the built-in software that accompanies these platforms. Social media platforms have a wider net, giving you the ability to target as many people as you need in a myriad of ways that coincide with your advertising goals. By implementing this method of performance metrics, and analyzing your demographic by age, gender, region, and even devices they use, you can then realign your ad campaigns to better support the audience that you are seeking to influence.

For example, Facebook has its own advertising hub that provides details down to the user’s relationship status, which can then help you streamline the goal of your product ad in a way that is authentic to your product and business. Although if you are seeking a more interactive approach, Instagram story ads provide a feature that includes a poll option, which allows a user to interact directly with your business. This assists you in understanding the audience members pain points when it comes to how they feel about a certain product or service, or even your ad performance in general. It also helps make the customer feel like they are a direct, important piece of your business puzzle.

Format Options

One of the prime benefits of social media advertising is the many format options that you can choose from. Social media offers endless creative license over how you show up as an advertiser and as a business owner. There is really no end to what you can do because there is a method for whatever tact you choose. Perhaps the coolest thing about the platform options is the ability to choose long-form or short-form content, rectangular or square space, or even colorful versus black and white. 

The most important thing is that you use your ad space as a type of real estate investment, a digital investment, that is. Short form video content as well as social media story platforms like Instagram and Facebook provide easily digestible, bite-sized content pieces that do not overwhelm the audience and make the perfect case for a product or business.

Not only do you have an endless number of options to work with, but you also can make your ad space unique and singular to the content you want to push out, digitally and socially.

Crush Your Goals 

With advertising, particularly on social media, you may have different goals, and those goals may align with different campaigns. Whether you are seeking to drive traffic to your website, increase app use or drive e-commerce sales, you are essentially guaranteed visibility through any channel you choose.

A method that is prevalent in today’s advertising is funneling through conversion. Whatever the campaign is, you can choose to funnel it to a certain type of conversion. For example, converting traffic into sales, and clicks into website traffic. If you are running an ecommerce store and want to entice people to add to their cart, you can select that as an option before the campaign goes live.

But always make sure that your creative ad copy aligns with what you want your target audience to pay attention to that day, or even for that week. Streamlining every part of your marketing strategy will save you time and energy and yield the results you want.

The advertising ecosystem is one of the most open in terms of your ability to diversify your marketing strategy, and in turn diversify your audience and increase engagement. The key is finding the right platform for you and not being swayed by one or the other simply due to popularity or ease of access. Each platform can yield successful results if you figure out a way to utilize it that will not only benefit your business aesthetically, but also fiscally.

Ready to get started with social media advertising? Contact Media Partners Worldwide today!

The Future Of Audio Advertising – From The Agency Perspective.

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Our fabulous Founder and CEO, Natalie Hale was recently featured on Inside Audio Marketing.

What lies ahead for audio advertising in a media world that is ever changing? Inside Radio spoke with two ad agency execs, from very different backgrounds, to get a sense of what’s next in the realm of audio marketing. Mood-based ad insertion, sonic branding and multichannel campaigns are among areas where these agency execs see growth ahead. Read more at the link below:

https://www.insideaudiomarketing.com/post/the-future-of-audio-advertising-from-the-agency-perspective?fbclid=IwAR3aYPgWyJ3TjHu3F31qrLxHgJFeDzvc6oxy6ghHTCwmx8nP6idlpMIT2OI

Media Partners Worldwide Celebrates 25th Anniversary — and a Quarter Century of Female Owned Media Strategy and Marketing Brilliance

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Long Beach, California, USA, January 10, 2022- Media Partners Worldwide #mediapartnersworldwide,
founded in 1997 by Natalie Hale, comes from entrepreneurial beginnings, launching from a garage with
a small team while looking for the perfect space to fit their small but growing team.

Fast forward twenty-five years and the agency is now celebrating their Silver Anniversary. Hale is quoted
as saying “experience, some luck and hard work helped quickly grow the agency.” “Having been on the
sales end, and as a startup media buying agency, we began to concentrate on remnant media space,
whereas thousands of ad units go unsold on premium tv channels, radio stations, and broadcast
networks. Our approach soon started an industry revolution in terms of liquidating these unsold ad
units at huge discounts, generating revenue for not only the networks, but also delivering unprecedented
rates for our clients. It was and still is a win-win.”
Twenty-five year later, and Hale and her team of experts are still going strong. The organization has
exponentially increased their client partner portfolio and continues to innovate and evolve with each
challenge or success that it faces.

But like most 25-year-olds, the agency has only just started to reach its full potential. “Marketing never
stands still, and you need an agency that will keep you ahead of the curve. Our agency has stayed far
ahead of the learning curve, adding more services for our clients in an ever-growing and evolving
industry.” Hale added.

Media Partners Worldwide looks towards the future with enthusiasm and optimism. “Seeing our clients
and team members achieve their goals has always been a great source of pride for me,” said Hale. “This
year we celebrate 25 years of imagination and innovation. The natural next question is, ‘What’s next?’
Our answer is 25 more.”
For more information, please visit https://www.mediapartnersworldwide.com/

For Press Inquiries
Deidre Murphy, Vice President of Marketing & Client Growth
Phone: +1 774.268.0710
Email: [email protected]

https://apnews.com/press-release/newswire/business-media-media-buying-37f5f70daedd0ec155a7285ceed5cbe7

Biden’s Administration: A Glimmer of Hope for Small Businesses?

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Biden’s Administration:

A Glimmer of Hope for Small Businesses?

Small businesses are the backbone of our economy, generating 44 percent of U.S.
economic activity and employing half its workforce. With Inauguration Day here,
small business owners and entrepreneurs should be aware of how the new Biden
administration will affect them. Of course, the immediate concern is addressing the
pandemic effectively by providing relief with grants and loans. However, long-term
effects, such as tax increases, wages, and shifts in Chinese policy, will also make a
substantial impact. Here is what to potentially expect from the Biden administration if
you maintain a small business.
FIGHTING COVID-19
Battling the coronavirus is Biden’s #1 priority. More than 400,000 small businesses have
collapsed since the crisis began. Until the FDA-approved vaccine resolves this
tumultuous era, small business owners can expect new stimulus through the Paycheck
Protection Program (PPP). The Biden campaign promises immediate action to extend
relief to struggling small businesses and also plans to provide accounting and legal
advice, which may provide the much needed edge to compete with more prominent
companies.
MAIN STREET VS WALL STREET
Main Street is a colloquial term referring to small businesses as the polar opposite of
Wall Street. The new administration will likely shift focus from Wall Street’s economy to
Main Street, as stated in the Biden election campaign. The President-Elect plans to
increase individual and corporate taxes, but this increase will primarily affect large
corporations and citizens earning over $400,000/year, while 86% of small businesses
make less than $100,000.
LONG-TERM EFFECTS
● Research suggests no correlation between minimum wage increases and a rise
in business failures. If anything, the evidence leans towards the opposite.
● The China-United States trade war is likely to end with the new administration,
which would decrease production costs through outsourcing.

The new Biden administration brings a new sentiment of hope for small businesses and
entrepreneurs, especially in the form of short-term relief. However, more action can be
taken by business owners to ensure their financial success by advertising to potential
customers. Most consumers claim to purchase products/services discovered on radio
and television broadcasts. Therefore, if you’re a small business owner or an
entrepreneur, invest in your business’ future by contacting us.

We specialize in securing the best rates possible in order for you to see the best ROI and spend your advertising dollars wisely.

3 Best Advertising Channels to Reach Millennials

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3 Best Advertising Channels to Reach Millennials

People who walked into adulthood in the 21st century and whose ages range between 18 and 36 make up this impressive millennial group. This group identifies with the latest technology and internet trends, owning and using modern gadgets such as the PC and smartphones.

If you target this group through advertising, you need to know which media they are consuming and the channels to reach them. Here are the best advertising channels for millennials.

Social media

36% of millennials are frequently online, meaning you can reach them throughout the day. The two most popular times are late morning and evening from 8.00 pm to midnight. Most millennials run multiple social media accounts, with Facebook boasting the most significant share, followed by YouTube, Instagram, Twitter and Snapchat. If you want to push your brand to them, go for these platforms.

Television

When they are not staring at their phones, they are most likely sitting in front of a TV watching news, movies, music videos or reality shows. Although digital-only news is establishing a foothold in this age group, research by Nielsen indicates that more than half of the millennials still watch national TV news. You can target them by placing ads on national TV during news time.

Search engines

Millennials turn to search engines for almost anything – dating, research, schooling, entertainment, and just about anything else. Millennials turn to search engines for B2B research to obtain the following content:

  • Product videos
  • Case studies
  • White papers
  • Brochures
  • Webinars
  • Infographics

This information should help you optimize your webpages so search engines can easily haul them up whenever millennials type something into the search bar.

If you want to aim your product towards millennials, you should start working to boost your online presence. It may not work overnight, but if you can harness your energies towards social media, TV and search engines, you would be on the right track. Reach out to Media Partners Worldwide for more information on the best way to target millennials in your adverts.

Audio Streaming at Home Increases during the Coronavirus Pandemic

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Audio Streaming at Home Increases during the Coronavirus Pandemic

Audio streaming among households in the US has been on the rise following the upsurge in coronavirus infections, and the containment measures put in place by the government to fight the pandemic. As people spend more time at home, they turn to streaming services for entertainment and information. Just like video, audio streaming has taken center stage in people’s lives as the pandemic rages.

Increased audio consumption

Research shows that people have increased their listening by 54 minutes per day during this pandemic period. This increase represents a 32% rise in streaming audio consumption compared to the same period last year. The sharp increase is good news to the brands that have increased their investment in digital audio since the pandemic struck.

The switch to more audio streaming devices

Listeners aren’t relying solely on their smartphones and computers to stream audio at home. Many of them are utilizing connected TV devices, including streaming media sticks or boxes, gaming consoles, and Smart TVs. Amazon Fire TV, for instance, accounts for over 67.7 million streaming audio hours across the US. Other Amazon products on the frontline include the Echo Smart Speakers.

Streaming services taking advantage of the spike in audio consumption

Some leading streaming services are driving the increase in home audio consumption during this pandemic. They include iHeartRadio, Pandora, and Spotify. Spotify holds the top spot in streaming hours, while iHeartRadio, which saw an 11% increase in listenership between January and May in 2020, comes second.

Media Partners Worldwide is here to help

Are you looking to promote your brand through audio streaming during this coronavirus pandemic? Listenership across the US has experienced a sharp increase, and you can take advantage of this rise to expand your market reach. Partner with us for media planning and audio streaming services to reach your clients across the country. Let’s help you to attract more customers to your brand through cost-effective audio streaming services.

 

Reaching a Targeted Audience…Like Truck Drivers

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Reaching a Targeted Audience…Like Truck Drivers

Hitting the right target at the right time with the right message is crucial to the success of your business. If your target audience is made up of truck drivers, Precision Target Marketing is the ideal match between your business and the customers you want to reach.

Media Partners Worldwide can help.

Precision Target Marketing to Truckers

The IRS has a penchant for auditing truckers who are infamous for keeping inaccurate financial records. Agents frequently adjust the amount of income truck drivers report by taking away many reported expenses. Like a “minor delay” on the highway, there is no end in sight for truckers and their tax issues.

The key to effectively marketing to truckers is to pinpoint your message based on demographics and individual interests. The professionals at Media Partners Worldwide are experts at precision target marketing. If you are a Tax Accountant, Tax Attorney, or Tax Resolution Specialist, our proprietary database of over 4 million truckers combined with trucker apps is an ideal and precise target marketing opportunity for your business. We can even identify drivers who have state and/or federal tax liens against them.

How We Do It

Media Partners Worldwide creates marketing opportunities by compiling true and accurate data. That data is then used to segment consumers to help our clients discover the Holy Grail – the Right Person on the Right Device at the Right Time.

We start with a custom email Drip Campaign that alternates frequently to help cut through the clutter. Because our database includes truckers’ unique Mobile Device IDs, we are able to identify where they are physically by Geo-fencing hundreds of locations nationwide.

Once trucker locations are identified, we deliver custom digital ads and video commercials directly to mobile devices through a Trucker App. Ads are deployed when there is a break in content or a new page is loading on a trucker’s mobile phone. This helps to eliminate distractions like small, unreadable banner ads and keeps eyes glued to the screen. When available, we can also deploy ads that take over an entire phone screen with a custom digital ad or video.

Media Partners Worldwide

Think of Media Partners Worldwide as a Precision Marketing Matchmaker. We can connect your business to millions of truckers nationwide.

Contact us today for a free quote.