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Media Partners Worldwide

Category: Advertising

Category: Advertising

Elevating Your Podcast Advertising Strategy with Precision: The Power of Attribution

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For Direct Response advertisers and brands, the quest for innovative means to connect with target audiences while meticulously measuring campaign effectiveness is an ongoing pursuit. In recent years, one avenue has emerged as a potent force – podcast advertising. With over 104 million Americans tuning into podcasts monthly, this medium offers an exceptional opportunity to engage a highly attentive audience. However, a pivotal question remains: How can you precisely measure the success of your podcast advertising endeavors? The answer lies in attribution.

Attribution, in the realm of podcast advertising, is the linchpin for tracking and evaluating the efficacy of your advertisements. It empowers you to discern which specific ads drive conversions, enabling you to fine-tune your campaigns for optimal return on investment (ROI). Here’s how you can skillfully employ attribution to elevate your podcast advertising strategy:

  • Illuminating Listener Behavior: Attribution provides a comprehensive lens through which you can observe listener behavior intricately. It unveils crucial insights, including when listeners encounter your ad, the duration of their engagement, and post-ad interactions. This wealth of data paints a vivid portrait of your audience’s preferences, enabling you to tailor your ads for maximum resonance.
  • Conversions in Focus: A fundamental advantage of attribution is its precision in monitoring conversions. By deploying unique promo codes or dedicated landing pages, you can meticulously track the number of listeners converting after hearing your ad. This invaluable data helps identify the most effective podcasts or ad formats, enabling you to allocate your budget judiciously.
  • Real-Time Campaign Optimization: Attribution data isn’t static; it fuels real-time campaign optimization. Armed with a deep understanding of which ads trigger conversions, you can adapt your strategy to emphasize the most effective tactics. This agile approach can yield elevated conversion rates and a superior ROI.
  • Validating ROI: Ultimately, attribution serves as the irrefutable proof of your podcast advertising ROI. By showcasing the conversions your ads drive, you can demonstrate the tangible value of podcast advertising to potential clients and stakeholders.

Nevertheless, it’s imperative to acknowledge that podcast attribution presents its share of challenges. Due to the medium’s unique nature, tracking can be less precise compared to other digital advertising avenues. Listeners might skip ads, employ diverse devices for listening, or take action well after hearing an ad – all variables that introduce complexity into attribution.

In spite of these challenges, attribution in podcast advertising remains a treasure trove of insights to optimize campaigns and affirm the medium’s value. By comprehending and harnessing attribution, you can maximize the potential of your podcast advertising endeavors, delivering results that resonate with potential customers.

In summary, when combined with effective attribution, podcast advertising becomes a potent asset in your marketing arsenal. It empowers you to reach an engaged audience, measure campaign effectiveness, and refine your strategy for peak ROI. So, if you’re looking to educate potential clients about the merits of podcast advertising, commence by unlocking the potential of attribution.

Exploring Attribution Tools for Podcast Advertising Excellence

A plethora of tools and programs cater to attribution in podcast advertising. Here are a few distinguished options:

  • Podsights: This widely acclaimed podcast attribution platform delves deep into understanding the impact of podcast ads. It employs a blend of direct response tracking and lift analysis to offer insights into listener interactions with ads.
  • Chartable: Chartable extends podcast attribution services that monitor listener behavior across various platforms. It employs unique device identifiers to track when listeners download a podcast post-ad exposure.
  • Claritas: A marketing firm, Claritas, presents a podcast attribution solution powered by device graphing and identity resolution. It meticulously tracks the effectiveness of podcast ads.
  • Barometric: Barometric offers a comprehensive ad tracking and attribution solution applicable to podcast advertising. It utilizes IP address matching and device ID matching to trace listener behavior.

Other notable players in this arena include Podscribe and ArtsAi.
These attribution tools furnish invaluable insights into listener behavior, enabling advertisers to pinpoint which ads yield results and where their advertising efforts should be concentrated. If you’re keen to delve deeper into launching a podcasting campaign, reach out to us at [email protected]. At Media Partners Worldwide, we’ve been at the forefront of direct response audio for over 26 years – your trusted ally in navigating the evolving landscape of media and marketing.

The Power of Artificial Intelligence in Broadcasting for Media Advertising

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In the dynamic world of media advertising, staying ahead of the curve is no longer a luxury—it’s a necessity. Enter Artificial Intelligence (AI), a revolutionary technology that has not only transformed the advertising landscape but has also reshaped the way we approach broadcasting. The intersection of AI and broadcasting with today’s technological advances creates a synergy that is changing the game for media advertising and uncovering the exciting possibilities it brings to the table.

The Fusion of AI and Broadcasting

The convergence of AI and broadcasting is a powerful blend of data-driven insights and creative storytelling. AI’s ability to process and analyze massive volumes of data in real-time has redefined the way advertisers understand their audience. Broadcasting, with its wide-reaching platforms, provides the perfect canvas for AI to paint personalized and engaging advertising experiences.

Personalized Advertising: The AI Advantage

Gone are the days when advertisers could rely on generic ad campaigns to capture attention. AI’s prowess lies in its ability to understand and predict individual preferences based on user behavior. By analyzing data points such as browsing history, social media interactions, and past content engagement, AI enables broadcasters to tailor advertisements that resonate on a personal level. This shift from generic messaging to hyper-targeted content has led to a paradigm shift in viewer engagement.

Predictive Analytics for Targeting

The marriage of AI and broadcasting empowers advertisers to not just understand the present but also anticipate the future. Predictive analytics, fueled by AI algorithms, decipher patterns and trends from historical data to forecast viewer behavior. Armed with these insights, broadcasters strategically position their advertisements, ensuring maximum impact and engagement. This predictive approach redefines how advertisers make real-time decisions to optimize campaign effectiveness.

Enhancing Content Creation

AI’s influence extends beyond targeting and analytics—it’s making waves in content creation as well. Automated tools driven by AI are capable of generating ad copy, designing visually appealing graphics, and even composing music that aligns with the desired campaign mood. This marriage of creativity and technology streamlines the content creation process, enabling advertisers to focus on the core message while AI handles the details.

Real-time Analysis and Optimization

One of the most exciting aspects of AI in broadcasting is its real-time adaptability. Advertisers can monitor the performance of their campaigns as they unfold, gauging viewer reactions and engagement metrics. This real-time feedback loop empowers advertisers to make on-the-fly adjustments, optimize content delivery, and pivot strategies—all with the goal of maximizing the impact of their campaigns.

Voice and Visual Recognition

With the rise of voice-activated devices and visual recognition technology, AI has unlocked new realms of interactive advertising. By harnessing these capabilities, broadcasters can create advertisements that respond to user commands, gestures, or even facial expressions. This interactivity not only elevates engagement levels but also creates a deeper emotional connection between viewers and brands.

Challenges and Ethical Considerations

As with any technological advancement, the integration of AI in broadcasting comes with its fair share of challenges. Data privacy and algorithmic bias are among the chief concerns. Striking a balance between innovation and ethical responsibility is crucial for building trust among viewers and stakeholders. Advertisers must remain vigilant in upholding transparency and ethical standards as they harness AI’s capabilities.

The Future of AI in Broadcasting

The journey is only beginning. AI’s fusion with augmented reality (AR) and virtual reality (VR) promises to shape the future of media advertising. Imagine interactive advertisements that transport viewers into immersive digital worlds, where they can engage with products and experiences like never before. AI’s role in the broadcasting landscape will continue to evolve, driving innovation and redefining the boundaries of viewer-brand interactions.

In conclusion, Artificial Intelligence is not just reshaping media advertising; it’s reimagining the storytelling capabilities of broadcasting itself. The synergy of data-driven insights, personalized content, and real-time adaptability empowers advertisers to engage viewers on a profound level and drive tangible results. However, as we navigate this transformative landscape, it’s imperative to embrace AI’s potential while upholding ethical and privacy considerations. The future of media advertising is unfolding before our eyes, and AI is steering the way toward a new era of engagement and creativity.

The Future of Media Advertising: CTV IS THE FUTURE, BUT LINEAR IS STILL A VIABLE MEDIUM 

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In the rapidly evolving landscape of media advertising, connected TV (CTV) is undeniably the future. The US market has witnessed a remarkable shift in ad spending, with CTV ad spend surging by 21.2% year on year, while linear TV ad spend has contracted by 8.0%. This year alone, US CTV ad spend is projected to reach an impressive $25.09 billion, whereas linear TV will still account for a substantial $61.31 billion.

Analyst, Paul Verna, emphasized on a recent podcast that the future of CTV is already here, not years down the road. Despite the tremendous growth of CTV, linear TV continues to offer substantial value to advertisers.

Both linear and CTV formats have their advertising use cases, as US adults still spend a significant amount of time on both platforms: 2 hours and 55 minutes for linear TV and 1 hour and 55 minutes for CTV. Linear TV remains particularly valuable during major events such as the Olympics, the World Cup, and US elections, as it attracts a broader audience, including older demographics. Plus, the cpm pricing is a lot more attractive for Direct Response clients. 

However, CTV holds great promise due to its expanding audience base and precise targeting potential. Advertisers don’t have to completely reinvent their marketing strategies when transitioning to CTV, as the basic creative units remain like traditional TV.

The current leaders in the US CTV ad market are Hulu, YouTube, and Roku, with respective spends of $3.63 billion, $2.89 billion, and $2.19 billion this year. Hulu’s prominent position can be attributed to its early adoption of the ad-supported model. YouTube is also gaining ground as 45% of its viewership now occurs on TV screens, indicating a shift from smartphones to CTV. Advertisers should consider YouTube as a crucial platform for TV advertising.

While the CTV ad spend leaderboard might not experience significant shifts, new players are entering the ad-supported space. Disney+ and Netflix introduced ad-supported tiers last year, and though they are expected to become major players, building up their ad businesses will take time. Additionally, Amazon is contemplating an ad tier for Prime Video, which could lead to a surge in CTV ad spend as brands seek to leverage Amazon’s retail media data. Furthermore, free ad-supported TV platforms like Amazon’s Freevee are experiencing growth in viewership and content offerings.

In conclusion, while CTV unquestionably represents the future of media advertising, advertisers should not disregard linear TV from their media mix. Both formats offer unique advantages and cater to different audiences, making a balanced approach essential for a successful advertising strategy in this dynamic media landscape.

Utilizing Radio Advertising for Dental Practices

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Being that there are many ways to advertise one’s dental practices and services, you might feel overwhelmed and burnt out, either because you can’t seem to choose the option that benefits you or you just don’t know where to start. While social media and podcasts have changed the entire landscape of advertising, there is no reach quite like radio advertisements. Whether you are interested in growing your new business, advertising current services, or pushing certain promotions, radio advertising is still an innovative way to successfully grow a business. 

There are a couple things to consider, however, especially when it comes to how we choose to get the message across so that it is informative, thoughtful, and encouraging rather than stifling and scary. 

BE HELPFUL

Instead of focusing on the negatives associated with dental health, try not to fear-monger and instead, position yourself as the expert. Educate potential patients about actionable processes to whiten teeth, prevent cavities, and establish healthy brush and floss routines. 

This positions you are a reputable dental practitioner and can be further used in cross-channel marketing for websites and other social media platforms.

IDENTIFY A SEASON APPROACH

No, we aren’t talking about fall, winter, or summer per se. Rather, we refer to seasons as events which affect your patients directly. Rites of passage. Milestones. 

Events such as weddings and proms are a great way to capitalize on services. Whether that means creating a specific ad that pushes a certain promotion for all 2023 brides or 25% off teeth whitening for all 2023 grads, tailoring radio ads to specific seasonal events can be a great way to attract new clientele and build on existing relationships.

ESTABLISH TRUST WITH REVIEWS

Using radio ads to instill trust with potential patients is key to sustaining a business. A well-structured radio ad utilizing a repeat or previous patient can help foster a sense of trust. Hearing a voice to the name can increase credibility for the business. In addition, partnering with a radio personality to advertise for you, can only increase customer curiosity and create a steady influx of potential clientele, as many people trust the opinions and advice of their favorite personalities who they hear from daily.

INCENTIVES FOR NEWBIES

Incentives for new and potential patients are a great way to utilize a radio spot in an efficient and satisfying way. Perhaps you can advertise a free teeth cleaning for all incoming patients thru a certain period when they mention a code given in your ad. Be sure to address any restrictions and exclusions within the ad, so people can take these into account and book appointments accordingly.

All in all, it is important to remember to be clear and patient with your radio ad strategy. Be detailed when it comes to logistics (where you are located, phone number, features) and remember that these are soundbites. Concise is key. Being patient when It comes to your advertising strategies is essential to success. Advertising takes time and effort to build, but done right, it can alter your business in the best ways.

Choosing The Right Marketing Channel

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In today’s economy with all the different business types, there is no one-size-fits-all when it comes to marketing. Whether your business is an eCommerce business, a start-up, a brick-and-mortar store, a Fortune 500 company, or even an Etsy shop, choosing the right marketing channel for your business can make all the difference between success and failure. Let’s look at some popular marketing channels to see where your business fits best.

  • Billboards

Billboards, while more often more costly, are a great way to communicate your brand’s message visually. Billboards main differentiator amongst marketing channels is their ability to get a lot of eyeballs for a specific area and they are always on. This builds brand awareness and often increased sales, especially if your business is location specific.

  • Radio

Radio is a great way to start a conversation about your business and spread your business’s information and/or news to a wide audience in short-form audio. Radio targets specific locations as well and even demographics based on types of music and the demographic that tunes into that station.

  • CTV

Connected TV could be another advertising for you option if you have a product or service that needs brand awareness. It is great medium to use in meeting people where they are with precision at a low-cost compared to traditional TV. Furthermore, consumers are less likely to opt-out or change the channel.

  • Podcasts

Ever consider sponsoring a podcast? Or starting your own? Or guest-starring on someone else’s podcast? Podcasts may be your marketing channel to reach an entirely new audience. They are extremely niche and almost everyone has one. Find a popular one and collaborate as a guest or sponsor to reach an entirely new audience. This is marketing channel could be for you if your business has knowledge, news, and information to share and you would like to connect with an audience through the power of audio.

  • Social Media Ads

Social media ads are a low-cost and extremely effective way to target your ideal customer. You can get as specific to dial in your ideal customers’ interests, location, hobbies, and more. Not only do social media ads offer highly detailed analytics with their campaigns, but the best part is that every major social media platform offers ads at a very affordable price that is tailored to your business.

  • Social Media Platforms

Besides ads, we also have all our social media platforms that you can share content to for free and organically build an audience and brand awareness. Some platforms now even offer the option to sell straight from your business’s social media account. But beyond increased sales, free organic exposure, and brand awareness, social media is a place to interact with customers and prospects, build relationships with them, and create credibility for your business.

Need help getting started with blowing up your brand on the right marketing channels? Contact Media Partners Worldwide today to consult with the experts on marketing your business.

The Future Of Audio Advertising – From The Agency Perspective.

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Our fabulous Founder and CEO, Natalie Hale was recently featured on Inside Audio Marketing.

What lies ahead for audio advertising in a media world that is ever changing? Inside Radio spoke with two ad agency execs, from very different backgrounds, to get a sense of what’s next in the realm of audio marketing. Mood-based ad insertion, sonic branding and multichannel campaigns are among areas where these agency execs see growth ahead. Read more at the link below:

https://www.insideaudiomarketing.com/post/the-future-of-audio-advertising-from-the-agency-perspective?fbclid=IwAR3aYPgWyJ3TjHu3F31qrLxHgJFeDzvc6oxy6ghHTCwmx8nP6idlpMIT2OI

Media Partners Worldwide Celebrates 25th Anniversary — and a Quarter Century of Female Owned Media Strategy and Marketing Brilliance

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Long Beach, California, USA, January 10, 2022- Media Partners Worldwide #mediapartnersworldwide,
founded in 1997 by Natalie Hale, comes from entrepreneurial beginnings, launching from a garage with
a small team while looking for the perfect space to fit their small but growing team.

Fast forward twenty-five years and the agency is now celebrating their Silver Anniversary. Hale is quoted
as saying “experience, some luck and hard work helped quickly grow the agency.” “Having been on the
sales end, and as a startup media buying agency, we began to concentrate on remnant media space,
whereas thousands of ad units go unsold on premium tv channels, radio stations, and broadcast
networks. Our approach soon started an industry revolution in terms of liquidating these unsold ad
units at huge discounts, generating revenue for not only the networks, but also delivering unprecedented
rates for our clients. It was and still is a win-win.”
Twenty-five year later, and Hale and her team of experts are still going strong. The organization has
exponentially increased their client partner portfolio and continues to innovate and evolve with each
challenge or success that it faces.

But like most 25-year-olds, the agency has only just started to reach its full potential. “Marketing never
stands still, and you need an agency that will keep you ahead of the curve. Our agency has stayed far
ahead of the learning curve, adding more services for our clients in an ever-growing and evolving
industry.” Hale added.

Media Partners Worldwide looks towards the future with enthusiasm and optimism. “Seeing our clients
and team members achieve their goals has always been a great source of pride for me,” said Hale. “This
year we celebrate 25 years of imagination and innovation. The natural next question is, ‘What’s next?’
Our answer is 25 more.”
For more information, please visit https://www.mediapartnersworldwide.com/

For Press Inquiries
Deidre Murphy, Vice President of Marketing & Client Growth
Phone: +1 774.268.0710
Email: [email protected]

https://apnews.com/press-release/newswire/business-media-media-buying-37f5f70daedd0ec155a7285ceed5cbe7

Reaching a Targeted Audience…Like Truck Drivers

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Reaching a Targeted Audience…Like Truck Drivers

Hitting the right target at the right time with the right message is crucial to the success of your business. If your target audience is made up of truck drivers, Precision Target Marketing is the ideal match between your business and the customers you want to reach.

Media Partners Worldwide can help.

Precision Target Marketing to Truckers

The IRS has a penchant for auditing truckers who are infamous for keeping inaccurate financial records. Agents frequently adjust the amount of income truck drivers report by taking away many reported expenses. Like a “minor delay” on the highway, there is no end in sight for truckers and their tax issues.

The key to effectively marketing to truckers is to pinpoint your message based on demographics and individual interests. The professionals at Media Partners Worldwide are experts at precision target marketing. If you are a Tax Accountant, Tax Attorney, or Tax Resolution Specialist, our proprietary database of over 4 million truckers combined with trucker apps is an ideal and precise target marketing opportunity for your business. We can even identify drivers who have state and/or federal tax liens against them.

How We Do It

Media Partners Worldwide creates marketing opportunities by compiling true and accurate data. That data is then used to segment consumers to help our clients discover the Holy Grail – the Right Person on the Right Device at the Right Time.

We start with a custom email Drip Campaign that alternates frequently to help cut through the clutter. Because our database includes truckers’ unique Mobile Device IDs, we are able to identify where they are physically by Geo-fencing hundreds of locations nationwide.

Once trucker locations are identified, we deliver custom digital ads and video commercials directly to mobile devices through a Trucker App. Ads are deployed when there is a break in content or a new page is loading on a trucker’s mobile phone. This helps to eliminate distractions like small, unreadable banner ads and keeps eyes glued to the screen. When available, we can also deploy ads that take over an entire phone screen with a custom digital ad or video.

Media Partners Worldwide

Think of Media Partners Worldwide as a Precision Marketing Matchmaker. We can connect your business to millions of truckers nationwide.

Contact us today for a free quote.

 

Live Radio Reads in the Lead

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When it comes to marketing your products or services locally and affordably, you can’t beat radio. In 2019 the format reached, on a weekly basis, nearly 93% of all adults ages 35-64. But to make the most of this marketing medium, studies are increasingly showing that live reads are the way to go. If you’re looking to better capture your audience and convert listens to sales, here’s everything you need to know.

Live Reads vs. Recorded Spots

You can reach your intended audience quickly and easily through radio, whether you use live reads or recorded advertising pieces. However, live reads come with a wide variety of advantages that help them to consistently out-perform their pre-recorded contemporaries. When opting for live, marketers…

  • Can tweak campaigns for every read if changes are needed
  • Provide a more engaging, personal feel in every recommendation
  • Will seamlessly integrate promotional content into entertaining radio shows, reducing station surfing and disconnection

Research shows that midday airing prompts the best return on investment for radio advertising campaigns, and that live reads are up to three times more effective than recorded spots at these times. It’s really no surprise – when you speak live, you foster stronger brand loyalty by creating a more personal connection between speaker and listener.

Choose Media Partners Worldwide for Your Live Read Needs

Founded in 1997, Media Partners Worldwide has since garnered over twenty years of success stories. Our decades of dedication have brought with them resources and connections, and we’d love to use these tools to take your business’s marketing to the next level. We’ll meet your radio campaign with excitement, experience, and attention to detail, guaranteeing you unmatched reach and results.

Contact us today to learn about our analytics tracking, performance campaigns, and influencer reads. The radio industry is alive and well, and it’s time for your company to be live right alongside it!

Remnant After COVID-19

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Remnant media advertising is about to shine

-by David Alpern

With many pharmaceutical companies announcing major strides toward a COVID-19 vaccine, America’s businesses will soon resume their growth planning …. and remnant media opportunities to buy unsold advertising inventory are aplenty.

COVID-19’s Effect on Advertising

During the pandemic, major media platforms have seen advertising inflow drop 50 to 75%. Radio, for example, has seen many stations implement a 2-minute commercial limit, since frankly there hasn’t been much by the way of radio advertisers during recent months.

The inventory exists on the supply side, but the advertisers on the demand side have been holding back. This means lots of remnant advertising opportunities, which is where Media Partners Worldwide has specialized for nearly 25 years.

What is Remnant?

Remnant media is very affordable, often discounted as much as 70%, and can help revive businesses after the coronavirus pandemic begins to subside. Remnant radio, print or TV is specifically reserved at the last minute and helps clients take advantage of last minute unused inventory in all broadcast dayparts. Buying remnant through an experienced agency that has the relationships and special access to this media is a great way to help millions of small, medium and large businesses will soon be seeking to recover from the devastating market effects of the COVID-19 virus epidemic of 2020.

243 million adults listen to radio each month in the US. This is a huge reachable audience. Remnant radio ads allow a business to experiment; thus saving money on launching a message, product, or service on the radio.

Radio ads stick with the consumer longer than online ads because radio listeners are focused on the broadcast, and a radio ad occupies 100% of the broadcast moment while it is being aired. That full indulgence is why people often find themselves singing a catchy advertiser’s jingle. That reflects the effective recall that radio advertising generates.

Remnant Agencies

Remnant pricing is offered to third-party agencies typically just a couple weeks before the planned air date. An outside ad agency, like Media Partners Worldwide, with both local and national reach, is preferred as these agencies are familiar with the requirements and the needed flexibility of remnant media planning. These agencies know when and how to negotiate for remnant wholesale advertising rates.

Media buying agencies use unique techniques to get low rate deals. As they don’t represent a single advertiser, they don’t pose a constant on-going reduced rate perceived threat of the same advertiser with the same local publisher, radio stations, TV stations or newspapers. It is far more likely a remnant focused agency will procure aggressive remnant advertising rates.

Remnant agencies benefit as they are paid an agency discount (or fee) by media outlets, which is separate from the ad rate. Ad production, script writing, strategy and media schedule planning is an art – and most agencies offer discounts to their paid advertisers for related production and creative services.

​During the 2020 COVID-19 coronavirus economic slowdown, agencies have been securing special radio, TV, print and online advertising bargains to help their clients persevere during this crisis, and maintain their fiscal health. The pandemic has starved businesses of cash flow. Their return to spending on advertising will be more voracious for local media buys at remnant rates. The huge advertising discounts that remnant advertising delivers is generally not offered direct to clients, because it would permanently drive down advertising rates to a level that could jeopardize the media channels’ very existence.

Messaging

Businesses determined to rebound and revive quickly need to get back in the advertising game fast, affordably to reconnect with both regular and prospective customers.

For a while, consumers will be drawn to messaging that reassures the business is sanitary, safe, healthy and alert. References to UV air sanitizers, ozone or ionization, standing hand sanitizer stations, will remain commonplace for quite some time.

Let’s Get Remnant Now

Remnant advertising can revive a business, along with our nation’s economy. Remnant is a way to pull back from the brink and survive what has been a difficult time.  Our agency is an active remnant agency and offers free consultation for anyone who is interested in becoming a remnant advertiser. Contact 562-439-3900 and ask for Natalie Hale if you want to know more about starting up a campaign this month using remnant advertising to advance your business’s come back toward profits and growth.