Reaching a Targeted Audience…Like Truck Drivers Hitting the right target at the right time with the right message is crucial to the success of your business. If your target audience
When it comes to marketing your products or services locally and affordably, you can’t beat radio. In 2019 the format reached, on a weekly basis, nearly 93% of all adults
Remnant media advertising is about to shine -by David Alpern With many pharmaceutical companies announcing major strides toward a COVID-19 vaccine, America’s businesses will soon resume their growth planning ….
By Natalie Hale, CEO Media Partners Worldwide Covid 19 has quickly changed our lives and as we emerge and try to get back to normalcy, a lot of the
We have lived through Swine Flu, Ebola, SARS, and now Corona Virus. What makes Corona Virus unique is the fact that it is officially a pandemic. The point of
Mobile messaging is not a new technology or practice. We’ve all been doing it for years now. However, recent applications of its use in commerce has shown compelling reasons to
All great things come to an end. Even the hyper-connected tech savvy consumer will eventually get tired of being on their phone constantly. A recent study from iHeartRadio sheds light
When advertisers are preparing a new spot for an audio advertisement, a lot of time is spent on deciding how long the spot should be. Westwood One wanted to see
It’s 2020! And at Media Partners Worldwide we are still experiencing a lot of interest in radio and audio, and with life life-changing technology at our fingertips like our smartphones,
The Television Bureau of Advertising announced in late 2019 that it is planning to lead an industry wide change involving the transition from a rating-based to an impression-based system of
