Choosing The Right Marketing Channel

In today’s economy with all the different business types, there is no one-size-fits-all when it comes to marketing. Whether your business is an eCommerce business, a start-up, a brick-and-mortar store, a Fortune 500 company, or even an Etsy shop, choosing the right marketing channel for your business can make all the difference between success and failure. Let’s look at some popular marketing channels to see where your business fits best.

  • Billboards

Billboards, while more often more costly, are a great way to communicate your brand’s message visually. Billboards main differentiator amongst marketing channels is their ability to get a lot of eyeballs for a specific area and they are always on. This builds brand awareness and often increased sales, especially if your business is location specific.

  • Radio

Radio is a great way to start a conversation about your business and spread your business’s information and/or news to a wide audience in short-form audio. Radio targets specific locations as well and even demographics based on types of music and the demographic that tunes into that station.

  • CTV

Connected TV could be another advertising for you option if you have a product or service that needs brand awareness. It is great medium to use in meeting people where they are with precision at a low-cost compared to traditional TV. Furthermore, consumers are less likely to opt-out or change the channel.

  • Podcasts

Ever consider sponsoring a podcast? Or starting your own? Or guest-starring on someone else’s podcast? Podcasts may be your marketing channel to reach an entirely new audience. They are extremely niche and almost everyone has one. Find a popular one and collaborate as a guest or sponsor to reach an entirely new audience. This is marketing channel could be for you if your business has knowledge, news, and information to share and you would like to connect with an audience through the power of audio.

  • Social Media Ads

Social media ads are a low-cost and extremely effective way to target your ideal customer. You can get as specific to dial in your ideal customers’ interests, location, hobbies, and more. Not only do social media ads offer highly detailed analytics with their campaigns, but the best part is that every major social media platform offers ads at a very affordable price that is tailored to your business.

  • Social Media Platforms

Besides ads, we also have all our social media platforms that you can share content to for free and organically build an audience and brand awareness. Some platforms now even offer the option to sell straight from your business’s social media account. But beyond increased sales, free organic exposure, and brand awareness, social media is a place to interact with customers and prospects, build relationships with them, and create credibility for your business.

Need help getting started with blowing up your brand on the right marketing channels? Contact Media Partners Worldwide today to consult with the experts on marketing your business.