How To Build an Effective Influencer Campaign for Your Niche Business

Influencer campaigns have grown more popular in recent years and continue to increase in use. The reason? They work. Whatever your target market is, there are influencers who can help you reach a greater audience.

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Podcasts: Who’s Tuning In and Why Should I Care?

Podcasts have become an increasingly pervasive part of American culture. More and more people are tuning in to their podcast of choice over their PC, tablet, smartphone or home assistant.

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What Does Corona Virus Mean for Advertising?

  We have lived through Swine Flu, Ebola, SARS, and now Corona Virus. What makes Corona Virus unique is the fact that it is officially a pandemic. The point of

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Messenger Marketing: Why It’s Hot

Mobile messaging is not a new technology or practice. We’ve all been doing it for years now. However, recent applications of its use in commerce has shown compelling reasons to

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Is Your Target Audience Feeling Tech-Fatigue?

All great things come to an end. Even the hyper-connected tech savvy consumer will eventually get tired of being on their phone constantly. A recent study from iHeartRadio sheds light

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5 Ways to Generate Leads for Small Business

5 Ways to Generate Leads for Small Businesses As small business owners know, there are many challenges to be faced when starting your own company. One of those obstacles is

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