Is Your Target Audience Feeling Tech-Fatigue?

All great things come to an end. Even the hyper-connected tech savvy consumer will eventually get tired of being on their phone constantly. A recent study from iHeartRadio sheds light

Three Tips to Optimize Audio Ads

When advertisers are preparing a new spot for an audio advertisement, a lot of time is spent on deciding how long the spot should be. Westwood One wanted to see

9 Reasons to Include Podcasts in your Marketing Budget

1) It’s Targetable
Podcasts give advertisers the luxury of nailing down their target audience. Podcasters have the freedom to talk about any topic. From “new moms”, “wine and good food”, “health