Is Your Target Audience Feeling Tech-Fatigue?
All great things come to an end. Even the hyper-connected tech savvy consumer will eventually get tired of being on their phone constantly. A recent study from iHeartRadio sheds light on media consumption trends. The results highlight the effects of “tech-fatigue”. This refers to consumers scaling back phone usage. This
Three Tips to Optimize Audio Ads
When advertisers are preparing a new spot for an audio advertisement, a lot of time is spent on deciding how long the spot should be. Westwood One wanted to see if spending a significant amount of time on deciding spot length had a strong enough impact to justify the time
9 Reasons to Include Podcasts in your Marketing Budget
1) It’s Targetable Podcasts give advertisers the luxury of nailing down their target audience. Podcasters have the freedom to talk about any topic. From “new moms”, “wine and good food”, “health hacks”, “fancy cars” to “wilderness survival tactics”, you can find a plethora of podcasts that will reach your perfect customer.