As a company, we deliver leads for ERTC and tax clients through TikTok’s platform, so we understand the power of social media. Many business owners use Google to advertise their business through monetized adverts that are added to their business pages or websites, to make money per click. However, there is a new market in the advertising world that takes the form of social media. Whether you are savvy at advertising and you know the benefits of social media, or you are considering efforts to diversify your advertising campaigns, here are five reasons to consider pivoting your efforts to other advertising channels.
More Customer Reach
The key difference between ad-centric data like Google ads is understanding how the target demographic is measured. For example, there are keyword-centered ads, which rely on a click, and the idea of intent. That is, the customer is responsible for making their interest known– intent.
Social media advertising on platforms such as TikTok, Facebook, and Instagram, are based on demographics and the interests, likes and dislikes of the user. One of the biggest benefits of this type of advertising is that your product can target new users, so even if someone has never heard of your product or service, the simple introduction to it might draw attention, and the user will see some sort of advantage to your product being implemented into their lives.
Whether you are just starting out in your advertising journey or you’re a seasoned professional just seeking a quick ad on socials, social media advertising can be a solution that makes your bank account happy. While having a bigger spending budget is ideal for optimization and traffic increases, it isn’t completely necessary. For comparison, Pinterest is the most low-cost option, with $0.13 per click for a smaller ad-campaign, while LinkedIn tends to run on the more expensive side. Deciding which one is right for you comes down to where your business is at in terms of budget and in terms of traffic, given that LinkedIn tends to have the most B2B pay off which will help you generate more leads and reach a larger audience. Hence its heftier price tag.
Gain Insight on Consumer Audience
Perhaps one of the most innovative things about social media advertising is the ability to pair your demographic insights and knowledge with the built-in software that accompanies these platforms. Social media platforms have a wider net, giving you the ability to target as many people as you need in a myriad of ways that coincide with your advertising goals. By implementing this method of performance metrics, and analyzing your demographic by age, gender, region, and even devices they use, you can then realign your ad campaigns to better support the audience that you are seeking to influence.
For example, Facebook has its own advertising hub that provides details down to the user’s relationship status, which can then help you streamline the goal of your product ad in a way that is authentic to your product and business. Although if you are seeking a more interactive approach, Instagram story ads provide a feature that includes a poll option, which allows a user to interact directly with your business. This assists you in understanding the audience members pain points when it comes to how they feel about a certain product or service, or even your ad performance in general. It also helps make the customer feel like they are a direct, important piece of your business puzzle.
One of the prime benefits of social media advertising is the many format options that you can choose from. Social media offers endless creative license over how you show up as an advertiser and as a business owner. There is really no end to what you can do because there is a method for whatever tact you choose. Perhaps the coolest thing about the platform options is the ability to choose long-form or short-form content, rectangular or square space, or even colorful versus black and white.
The most important thing is that you use your ad space as a type of real estate investment, a digital investment, that is. Short form video content as well as social media story platforms like Instagram and Facebook provide easily digestible, bite-sized content pieces that do not overwhelm the audience and make the perfect case for a product or business.
Not only do you have an endless number of options to work with, but you also can make your ad space unique and singular to the content you want to push out, digitally and socially.
Crush Your Goals
With advertising, particularly on social media, you may have different goals, and those goals may align with different campaigns. Whether you are seeking to drive traffic to your website, increase app use or drive e-commerce sales, you are essentially guaranteed visibility through any channel you choose.
A method that is prevalent in today’s advertising is funneling through conversion. Whatever the campaign is, you can choose to funnel it to a certain type of conversion. For example, converting traffic into sales, and clicks into website traffic. If you are running an ecommerce store and want to entice people to add to their cart, you can select that as an option before the campaign goes live.
But always make sure that your creative ad copy aligns with what you want your target audience to pay attention to that day, or even for that week. Streamlining every part of your marketing strategy will save you time and energy and yield the results you want.
The advertising ecosystem is one of the most open in terms of your ability to diversify your marketing strategy, and in turn diversify your audience and increase engagement. The key is finding the right platform for you and not being swayed by one or the other simply due to popularity or ease of access. Each platform can yield successful results if you figure out a way to utilize it that will not only benefit your business aesthetically, but also fiscally.
Ready to get started with social media advertising? Contact Media Partners Worldwide today!