How To Build an Effective Influencer Campaign for Your Niche Business

Influencer campaigns have grown more popular in recent years and continue to increase in use. The reason? They work. Whatever your target market is, there are influencers who can help you reach a greater audience — and this is especially true in niche businesses. Whatever niche your business is in, you can find people online who are interested and involved in it. The thought leaders and trendsetters creating content within each niche become influencers who attract a following on blogs, social media, and podcasts. When you partner with niche influencers, they create content around your brand for their followers. They promote your business to people who are already interested in your niche — your target market.

Why Influencer Campaigns Work for Niche Businesses

The reason influencer marketing works is that when it comes to making purchases, people tend to look for recommendations from people they know — even people they may only know online, like those they follow on social media. There’s a level of trust that influencers have built with their audience, and 88% of people trust online reviews by others. Who better to recommend a product or service than someone who is interested in the same niche? It’s like word-of-mouth advertising, amplified and targeted.

Our experience has shown that influencer marketing is cost-effective and has a great ROI. The average earned media value per dollar is $5.78. That’s why most digital marketers are planning an influencer campaign this year, including niche businesses. Sales and marketing professionals have found that influencer marketing is as effective or better than other forms of marketing, according to 89% of marketers.

Create a Plan for Your Influencer Campaign

The first step in an influencer campaign is like other marketing campaigns: Set goals. What do you want your niche influencer campaign to accomplish — more followers, more sales, better awareness? Plan out what your company will achieve by working with an influencer in your niche.

While creating your plan, be sure to look at what other companies in your industry are doing with their influencer campaigns. What have competitors done in the influencer space? How will your campaign stand out from what they have already done?

How to Find the Right Influencers

With your influencer campaign plan in place, the next step is to look for people who can help you achieve your goals. You could follow social media hashtags, research Facebook group administrators, and use paid tools to scope out influencers. Or you can let Media Partners Worldwide match you with our portfolio of vetted influencers. Whether you’re looking for one specific influencer or celebrity, or a carefully chosen group of micro-influencers, we can connect you to the most influential people in your niche.

When it comes to niche businesses, in many cases working with micro-influencers is most effective. Micro influencers don’t have millions of followers — they typically have 1,000 to 40,000 followers — because they create content around such a targeted niche. However, micro influencers tend to have better engagement because their followers are extremely interested in the niche and tend to be more loyal. So keep in mind the most popular people on social media aren’t necessarily the ones you want to partner with.

Measure Influencer Campaign Success

As with other campaigns, you need a way to check your metrics to determine how effective your campaign is, and what your ROI is. Work with Media Partners Worldwide to make tracking seamless. We will create a unique link, UTM code, or discount code to track where your campaign traffic comes from. We measure clicks, impressions, engagement, and other metrics to give you the data you need to gauge your marketing efforts.

Media Partners Worldwide has a team of knowledgeable, experienced professionals who bring proven success to your influencer campaign. Influencer marketing has been a part of our strategy in helping clients get results. Our expertise with influencers to promote niche brands helps you reach your marketing goals.  We can take care of all aspects of an influencer marketing campaign. Please contact us to discuss your goals for your niche business.