Category: Advertising

Radio is Still Thriving in 2020!

Man listening to radio in 2020. radio advertising. media partners worldwide

It’s 2020! And at Media Partners Worldwide we are still experiencing a lot  of interest in radio and audio, and with life life-changing technology at our fingertips like our smartphones, AirPods, voice assistants and smart speakers, it continues to thrive and be the king of mass reach!

According to Nielsen,  Radio is still the #1 reach medium, and has held its top position consistently for 16 quarters. Moreover, mobile devices, streaming, and podcasts have fueled the demand for content that can go wherever the consumer goes.

So what trends do we see in 2020?

Fragmentation of all media not affecting radio

Radio may be the king of mass reach, but it also commands a majority of our attention. In Nielsen’s Total Audience Report Q2 2019, time spent with radio among adults 18 and older is nearly 12 hours per week, while adults spend just under six hours a week with their TV-connected devices. They say we’re living in the golden age of TV, but there are only so many hours in a day one can set aside for binge-watching. Radio is there to entertain and inform when you are in your car, at the gym or wherever you go, helping to keep AM/FM radio as the #1 in-car entertainment choice.

Political Season with News/Talk driving the listening

Even though, pop music and country is reaching more of the younger audience, News/Talk was by far the most listened to genre last year according to Nielsen with a 9.5% share of listeners among persons 6+ in 2019. Though it’s held the top spot among general audiences for almost a decade, listening typically spikes around key election years, and 2020 will be no different. Radio has proven itself as a trustworthy resource for consumers who want to stay informed at the global and community level, and as usual, radio will not disappoint.

Looking to reach loyal, highly-involved listeners? Media Partners owns inventory on many News/Talk network that are jam-packed with top stations across the country.

Demand for Attribution on Radio

Attribution is a buzz word for 2020 and  what everyone is looking for and wants with radio/audio.advertising has made it easy for marketers to precisely track campaign response, and that granular level of detail has raised the bar for other media platforms. At Media Partners Worldwide, we provide our ADTRACTION software so we can measure and pinpoint how your campaigns drive traffic to make smarter creative and media buying decisions, so you can get the most of your dollars spent.

Radio is still relevant as a medium for many advertisers, with less fragmentation, more attention and now attribution is possible.

TV Shifting to Impressions Measurement… Will Radio Follow?

The Television Bureau of Advertising announced in late 2019 that it is planning to lead an industry wide change involving the transition from a rating-based to an impression-based system of audience measurement for television. Their plan is to implement these changes in 2020. Is it possible that radio will follow in suit?

Many big players in the television world are on board with the change. This includes NBC, CBS, ABC, and other television media giants. Ratings got the job done in an era of limited media platforms, but simply won’t cut it in today’s fragmented and measurable media landscape.

The problem that the TBA is trying to solve stems from the local TV market being based on cost per rating point. This is calculated by taking a program’s Average Quarter Hour Persons and divides them by the population. This is called a rating. These ratings are shrinking. An impression-based system solves this problem by providing more granular measurement that minimizes ratings compression. Costs would then be based on a cost per thousand impressions system. The bottom line is to give media sellers more power when it comes to pricing and simplify the job for advertisers when they are buying media by having everything on a common metric. A large part of this transition is educating key stakeholders on the benefits of the switch.

Now, the radio industry isn’t just closing their eyes and covering their ears while all of this is going on. Brad Kelly, Managing Director of Nielsen Audio says, “Advertisers are telling us having a commonality of metrics would ease cross-media planning and buying, and help remove friction from their processes.” Kelly is not the only decision maker for the whole industry of radio. There needs to be a consensus in the marketplace for any change to start being implemented.

As of now, there are no signs that radio is either for or against a change in metrics in their respective industry. However, one can only imagine they are feeling the pressure to innovate as they watch their fellow traditional media giants make the switch.

Industry leaders like Tom Langmyer say, “TV and radio are the only mediums that typically don’t transact based on CPM calculations, but we have the data.” A metric that can highlight the value of using radio as an advertising platform could be exactly what the industry needs. However, radio “must continue to sell integrated marketing plans, sponsorships, events, and unique experiences that aren’t valued solely on impressions. That’s where smart sales and marketing people provide even more value,” Langmyer states.

This transition allows for simplification when buying and selling media, accurate targeting and evaluation, less friction in media planning. Is this decade going to be the comeback for TV and radio? 

Let’s chat about it! Call us at 800-579-3031

Why Instagram Should be in Your Marketing Plan

Instagram often gets neglected by marketers because they believe it will be of no use to their respective business or that their target market is not on there. With over one billion monthly active users, it is safe to say that at least some members of the chosen target audience is present. There are five big reasons to start including Instagram in marketing plans.

  1. Target market access: with the one billion monthly users mentioned above, combined with social media’s ability to communicate personable messages, this is a great medium to find your target audience.
  2. Intuitive: Instagram’s user interface is powerful and simple. There is no learning curve or training necessary. For the most part, you can jump right in and get to work. 
  3. Free: It costs nothing to make an Instagram, publish content on it, and see an endless amount of content. There is also an option to do paid advertising on Instagram as well. The core functions are free, though. 
  4. No equipment necessary: Smartphones are sophisticated enough that an expensive camera, studio, or any other content production tools are not necessary. Creativity, patience, and the slightest photography know-how will get the job done at superb quality
  5. Automation capabilities: Adding another platform to the marketing mix can sound like a lot of extra work, but it really isn’t thanks to recent developments from Facebook, Instagram’s owner. There are automation dashboards that allow Instagram posts to be scheduled ahead of time, in bulk with tools such as Buffer, Hootsuite, and Sprout Social. 

To summarize, start using Instagram in your marketing plan because it’s free, easy to use, doesn’t require fancy equipment, and your target market is on there! 

Next, learn how to optimize your Facebook marketing campaign!

Quick Tips to Improve Your Facebook Marketing Campaign

Quick Tips to Improve Your Facebook Marketing Campaign

Facebook is one of the most under-utilized online advertising channels, despite its popularity as a social media platform. With approximately 1.4 billion active users, it would behoove you to test the Facebook ad waters and build a proper strategy for your business.

In an attempt to help weed out all the clutter, here are some quick tips to get you started on your Facebook marketing campaign.

Appearance
* Coordinate your cover photo, profile picture and pinned posts to match your call to action. If you want to maximize engagement with your marketing campaigns, try matching your copy and creative across all three.
* Use a recognizable profile picture. Since your profile picture is at the top of the page and used as your thumbnail, you want to make sure it’s something that potential customers or fans will recognize, like your logo.
* Plan your “About” section, carefully. Since a preview of your “about” section is shown beneath your profile picture, it is going to be one of the first things people see. Make sure to write relevant information about your company and include your website.

Posting
* Think about ways you can target your audience, such as by age, gender, interests or education. The more specific you are with targeting the stronger your engagement will be.
* Create original posts, but don’t overwhelm your followers by post more than a few times a day.
* Post during peak times. Websites, such as coschedule.com, offer analytics of the best time to post on Facebook and other social media platforms. For example, posts published between 1-4 p.m. usually have the best click-through and share rates.
* Visual content is essential to succeeding on social media. Research has a shown the use of visual content in Facebook campaigns can generate 65% more engagement after only one month.
Analysis
* Facebook offers features to track your engagement with followers such as “Insights.”For example, if you are looking for page specific data, like engagement rate per post, “insights” is a great tool to utilize.
* Use tracking URLs with UTM codes to identify which posts are driving traffic and conversions to your website.
* Promote your best content, the content that you know works. You don’t have to spend precious time in the beginning completely changing your campaign. If something has worked for you before, try it again.
For more information on using Facebook ads to promote your business, visit us at www.mediapartnersworldwide.comm or call us directly:(562)439-3900

5 Reasons To Use Live Streaming In Your Campaign

5 Reasons To Use Live Streaming Services in Your Marketing Campaign

So your marketing campaign needs some work. You want to boost engagement, expand your marketing plan, accumulate new followers, and of course, sell more products. Well, live streaming may be able to offer your business some help. Here are a few reasons why:

1. It is a natural progression

Since you already know about the advantages of digital and video marketing, live streaming is your next step. Video marketing has now become interactive through live streaming. Video currently accounts for half of all Internet traffic, so it makes sense that you’d want your business to be a part of that.  Videos are accessible, affordable, and their ROI has been tested and proven to work.
It’s opening up an entirely new world of interactivity, and that’s something you should be taking advantage of.

2. It is cost effective

Cost is important especially when you are operating a small business. Well, live streaming is no more expensive than conventional video marketing, which has attributed to its rise in popularity.  All you need to live stream is a stable Internet connection and a good camera that can shoot in HD quality.

3. It creates a community

Live streaming allows people to communicate with each other while watching your video. Your target audience can comment and ask questions, thus forging a type of community guided by you and your brand.

This improves user experience in an organic, natural way that can bring about referrals and recommendations from your audience to boost the number of followers you have.

4. It gives the option to provide education

You are not just selling a product or service. In fact, you are proving education which adds value to your brand. Live streaming can allow you to provide an interactive lesson, seminars or lectures.
Customers can ask questions in real time and those questions can be addressed immediately, which clears up any confusion that blocks a potential sales conversion. This can also nourish your brand’s community and boost your interactions with your target audience.

5. It provides transparency

People want to know what your brand is all about, even behind the scenes. They want to gauge your authenticity. Live streaming makes that easier. Customers can now look behind the scenes as part of special presentations for free.

For example, you can show them a demo of your latest product. You can show them around the office and introduce them to some of your staff in real-time. The advantage this has over traditional video marketing is that you are designed to feel like you are in the room with them.

For more information about live streaming services for your business, visit us at www.mediapartnersworldwide.comm or call us directly at (562)439-3900

5 Reasons To Use Live Streaming Services in Your Marketing Campaign

So your marketing campaign needs some work. You are seeking new initiatives and tools to boost engagement, expand your marketing plan, accumulate new followers, and of course, sell more products. Well, live streaming may be able to help your business. Here are a few reasons why:

1. It is a natural progression

Since you already know about the advantages of digital and video marketing, live streaming is your next step. Video marketing has become interactive through live streaming. Video currently accounts for half of all Internet traffic, so it makes sense you’d want your business to be a part of that. Videos are accessible, affordable, and their ROI has been tested and proven to work.

It’s opening up an entirely new world of interactivity, and that’s something you should be taking advantage of.

2. It is cost effective

Cost is important especially when you are operating a small business. Well, live streaming is no more expensive than conventional video marketing, which has attributed to its rise in popularity.  All you need to live stream is a stable Internet connection and a good camera that can shoot in HD quality.

3. It creates a community

Live streaming allows people to communicate with each other while watching your video. Your target audience can comment and ask questions, thus forging a type of community guided by you and your brand.

This improves user experience in an organic, natural way that can bring about referrals and recommendations from your audience to boost the number of followers you have.

4. It gives the option to provide education

You are not just selling a product or service. In fact, you are proving education which adds value to your brand. Live streaming can allow you to provide an interactive lesson, seminars or lectures.

Customers can ask questions in real time and those questions can be addressed immediately, which clears up any confusion that blocks a potential sales conversion. This can also nourish your brand’s community and boost your interactions with your target audience.

5. It provides transparency

People want to know what your brand is all about, even behind the scenes. They want to gauge your authenticity. Live streaming makes that easier. Customers can look behind the scenes as part of these special live streaming presentations.

For example, you can show them a demo of your latest product. You can show them around the office and introduce them to some of your staff in real-time. The advantage this has over traditional video marketing is that you are designed to feel like you are in the room with them.

 

For more information about live streaming services for your business, visit us at www.mediapartnersworldwide.comm or call us directly at (562)439-3900

Quick Tips to Improve Your Facebook Marketing Campaign

Facebook is one of the most under-utilized online advertising channels out there today, despite its popularity as a social media platform. With approximately 1.4 billion active users, it would behoove you to test the Facebook ad waters and build a proper strategy for your business.

In an attempt to help you weed out all the clutter, here are some quick tips to get you started on your Facebook marketing campaign.

Appearance

  • Coordinate your cover photo, profile picture and pinned posts to match your call to action. If you want to maximize engagement with your marketing campaigns, try matching your copy and creative across all three.
  • Use a recognizable profile picture. Since your profile picture is at the top of the page and used as your thumbnail, you want to make sure it’s something that potential customers or fans will recognize, like your logo.

  • Plan your “About” section, carefully. Since a preview of your “about” section is shown beneath your profile picture, it is going to be one of the first things people see. Make sure to write relevant information about your company and include your website.

Posting

  • Think about ways to target your audience, such as by age, gender, interests or education. The more specific with targeting; the stronger your engagement will be.
  • Create original posts, but don’t overwhelm your followers by posting more than a few times a day.
  • Post during peak times. Websites, such as coschedule.com, offer analytics of the best time to post on Facebook and other social media platforms. For example, posts published between 1-4 p.m. usually have the best click-through and share rates.
  • Visual content is essential to succeeding on social media. Research has a shown the use of visual content in Facebook campaigns can generate 65% more engagement after only one month.

Analysis

  • Facebook offers features to track your engagement with followers such as “Insights.”For example, if you are looking for page specific data, like engagement rate per post, “insights” is a great tool to utilize.
  • Use tracking URLs with UTM codes to identify which posts are driving traffic and conversions to your website.
  • Promote your best content, the content that you know works. You don’t have to spend precious time in the beginning completely changing your campaign. If something has worked for you before, try it again.

For more information on using Facebook ads to promote your business, visit us at www.mediapartnersworldwide.comm or call us directly:(562)439-3900

5 Ways to Generate Leads for Small Businesses

As small business owners know, there are many challenges to be faced when starting your own company. One of those obstacles is generating leads. Finding the unique way to attract people to your business requires strategy, patience, and creativity.

Here are 5 ways to engage potential customers and get them on the path of eventually buying your product or service.

1. Strong Branding

Customers love authentic companies who are strong with their message and consistent with their content. Millennials are typically more likely to support a brand if they feel they are reliable. (Check out our blog on millennials here!) So, don’t try and be everything to everyone.

Keep your brand strong by having a clear definition of who you are and maintain this definition throughout your content, visuals, and products.

2. Newsletter

If you don’t have a newsletter, you are missing out on ample opportunities to engage with potential customers. Make sure you put a newsletter sign up in every possible place that makes sense on your website.

Email campaigns are a great way to fight your way through the internet noise and be seen. Create your newsletters to include industry news, product announcements, and insights from your company. For more tips, check out our post on email marketing here.

3. Blogs

Nowadays, most reliable companies have a blog. It allows your company complete control of what is said on your niche topic and it also allows opportunities to have the undivided attention of your reader.

Create posts with statistics and credible information to authenticate your brand and allow your readers to learn. Give it real value and don’t make it all about you. Of course, there will be room to promote your product or service. But foremost, relay engaging information and join conversations that are prevalent in your field.

4. Networking at Events

Don’t forget about the real world in this predominately digital market. By going to events, you will meet people, expand your network and gain referrals.

Bring business cards and put yourself out there. Even if the event doesn’t directly pertain to your business, go anyway as it can bring about valuable contacts and leads.

5. Offers

You want to get potential customers to visit your website and an offer is a great way to do that. But keep in mind, that the offer must have enough value to a visitor to merit providing their personal information in exchange for access to it. An example of this would be creating an ebook on something prevalent and informative to your niche, or a special coupon code that offers a discount if the customers provide their email address.

Then you can use this information to send out your newsletter or latest blog post via email, which will keep your customers coming back for more.

 

Once you put all these elements together, you will establish brand awareness, connect with the potential customer and find what strategy works best for your company.

For more information on lead generation or how to market your small business, contact us here at Media PartnersWorldwide via phone (562) 439-3900 or email [email protected]

 

 

5 Tips for Improving Your Email Marketing Campaign

Email is one of the most powerful marketing platforms. While serving a number of purposes, its greatest function is the ability to funnel your audience into one place.

According to Entrepreneur.com, “email is so powerful that the Direct Marketing Association says that you can get a return on investment (ROI) of $38 for every $1 you invest in email marketing.”

However, some email marketers end up narrowing their focus, limiting themselves to one goal: click-throughs. While getting the most traffic you can to your site is extremely important, you need to move a step further to keep your audience loyal to your or your brand.

Here are some tips to spruce up your email marketing campaign and keep your audience coming back for more.

1. Keeping Your Audience Informed 

Your first task is to make sure your email strategy is keeping your audience informed with important updates and reminders. This helps your brand stay fresh in the mind of your subscribers, and demonstrates value to them. Just make sure your announcements have real value and are relevant to your audience.

Don’t just send an email out for the heck of it. Stay focused and narrow your scope to contain what your audience will be interested in receiving.

2. Segment Your Email List 

Instead of lumping all your subscribers into one category and one email, try the segmenting approach. This means categorizing your subscribers based on relevant information, such as age, gender, activity to your site, purchase behavior or interests. People like personalization and feeling important as a customer.

According to a study conducted by Marketing Sherpa, “segmenting emails can boost email conversion rates by up to 208 percent.”

3. Timing 

As the saying goes, timing is everything. This goes for email marketing as well. Research shows that there are better times and days to send emails depending on your goals. According to coschedule.com data, the best time to send an email is between 10 and 11 a.m on Mondays during the week and on Sundays for weekends. Additionally, the best day to send emails to high open rates and clickthrough rates is on Tuesday.

Don’t forget about timezones too. Identify where the majority of your target audience is located and adjust your times and days accordingly.

4. Email Automation is Key 

If any of these steps seem overwhelming, remember that most email platforms have email automation. This makes it possible to send emails to different people at different times based on their time zones.

Familiarize yourself with this feature, as it will make your life easier and your audience reach more accessible.

Some email services are now introducing artificial intelligence for email marketing that will do all of this for you. Services such as Sendpulse, Infusionsoft, Active Campaign, and Ontraport, all offer this feature.

5. Social Media Integration 

Though this may seem simple, but a great way to encourage brand loyalty and keep a connection with your audience is integrating your social media into your email strategy.

According to Small Business Trends, “this mode of cross-pollination encourage some of your already-loyal social media followers to subscribe to your email list and encourages some of your interested email subscribers to get more involved on the social media front.” This way you will be encouraging more user participation, thus establishing stronger brand loyalty.

Confident Body Language Tips for Success

We have all heard that confidence is the key to success. Studies have shown that those who appear more confident achieve higher status than their less confident peers. Appear is the key world here. If you feel that you lack confidence in some areas, working on your body language can actually make you appear more confident to others.

According to Barrie Davenport, author of Confidence Hacks: 99 Small Actions to Massively Boost Your Confidence understanding and managing body language boosts your confidence in two ways. “First, by managing your body language and sending appropriate signals in specific situations, you receive positive feedback and feel assured you aren’t sabotaging your own success or the perceptions of others….and more importantly, when you practice powerful, positive body language, you’re sending messages to your brain to reinforce positive, confident feelings.”

In other words, confident body language actually makes you feel more confident.

Here are some tips to for using body language to project confidence and credibility:

Posture

The first rule of appearing confident is your posture. Davenport says, “When standing you should be able to draw an imaginary straight line from your earlobe through your shoulder, hip, knee and the middle of your ankle.” Not only is good posture essential for keeping your bones and joints in proper alignment and avoiding back and neck pain, it also reflects a confident demeanor. Good posture is the key to looking self-assured.

By keeping your posture erect with shoulders back and head held high, you are telling the world that you are sure of yourself. Walking into a board meeting this way will send a message to your peers before you even open your mouth.

Engaged Body Language

Engaged body language involves using open gestures, smiling and nodding, and mirroring the expressions and movements of the other person. Mirroring body language is a way to bond and to build understanding. It truly is a powerful tool. Often times we don’t realize we are doing it. Make a mental note to practice this at your next business encounter and see if you notice any difference in the interactions between you and others.

Smile

Believe it or not, smiles have a powerful effect on us. They stimulate our own sense of well-being and can improve our health, stress levels, and our self-confidence. They relax our bodies and release endorphins that counteract with stress hormones. Smiling can also make you look more attractive and appear trustworthy.

With this in mind, smiling more often will not only benefit your own body but those around you. You want to not only appear strong and assertive but you want people to trust you as well. Practice smiling in the mirror and notice how your smile can make an impact on your presence.

Pitch of Your Voice

According to Forbes.com, “the quality of your voice can be a deciding factor in how you are perceived. Speakers with higher-pitched voices are judged to be less empathic, less powerful and more nervous than speakers with lower-pitched voices.”

Notice your own infections and how you are articulating your words when speaking in the workplace and on important phone calls. Since the sound of your voice is critical to how you are perceived by others, do your best to relax your voice to its optimal pitch.

Eye Contact

Strong eye contact is one of the greatest indicators of confidence. Even though some people were taught or raised in a culture where extended eye contact is inappropriate, most businesspeople from the U.S., Europe, and Australia all expect you to maintain eye contact 50-60% of the time. When you keep eye contact with the person you are talking to it indicates that you are focused and paying attention. It means that you are actually listening to what the person is saying and thus will have an appropriate response to follow.

If you feel uncomfortable, practice with someone you know like a friend or family member until you make it a daily habit.

Arms and Legs position

Sometimes when we are in an uncomfortable or in a vulnerable situation, we don’t know what to do with our arms or legs. Cross them or uncrossed them? Stand with our legs far apart or close together?

Carol Kinsey Goman of Forbes says, “When you stand with your feet close together, you can seem hesitant or unsure of what you are saying. But when you widen your stance, relax your knees and center your weight in your lower body, you look more “solid” and confident.”

Similarly with your arms, crossing them can suggest you are closed off, self-protective or defensive. To avoid this, pay attention to your body. Notice how you are feeling when your arms or legs are in a crossed position. What are you saying or what are others around you saying or doing? Focus instead on putting your hands on your lap when sitting or by your side when standing. Cross your legs at the knee, however, avoid crossing your arms at the same time.

The Hand Shake

Davenports says,” A firm, solid handshake is a universal sign of confidence, and everyone, including women, should have one.” It should be strong without crushing the other person’s hand and should also be accompanied with a few seconds of eye contact.

This sign of respect can give you and the person you are exchanging the handshake with, a boost of confidence.

Apparently, a lot of people feel inadequate about their handshaking abilities. In 2014, Bussiness Inquirer published an article saying that 70% of people don’t know how to give a proper handshake. Learning how to master this first impression is key to confident body language for success.

 

We hope you enjoyed these tips! Comment below with some of yours!