Our fabulous Founder and CEO, Natalie Hale was recently featured on Inside Audio Marketing.
What lies ahead for audio advertising in a media world that is ever changing? Inside Radio spoke with two ad agency execs, from very different backgrounds, to get a sense of what’s next in the realm of audio marketing. Mood-based ad insertion, sonic branding and multichannel campaigns are among areas where these agency execs see growth ahead. Read more at the link below:
We have all heard that confidence is the key to success. Studies have shown that those who appear more confident achieve higher status than their less confident peers. Appear is the key world here. If you feel that you lack confidence in some areas, working on your body language can actually make you appear more confident to others.
According to Barrie Davenport, author of Confidence Hacks: 99 Small Actions to Massively Boost Your Confidence
understanding and managing body language boosts your confidence in two ways. “First, by managing your body language and sending appropriate signals in specific situations, you receive positive feedback and feel assured you aren’t sabotaging your own success or the perceptions of others….and more importantly, when you practice powerful, positive body language, you’re sending messages to your brain to reinforce positive, confident feelings.”
In other words, confident body language actually makes you feel more confident.
Here are some tips to for using body language to project confidence and credibility:
The first rule of appearing confident is your posture. Davenport says, “When standing you should be able to draw an imaginary straight line from your earlobe through your shoulder, hip, knee and the middle of your ankle.” Not only is good posture essential for keeping your bones and joints in proper alignment and avoiding back and neck pain, it also reflects a confident demeanor. Good posture is the key to looking self-assured.
By keeping your posture erect with shoulders back and head held high, you are telling the world that you are sure of yourself. Walking into a board meeting this way will send a message to your peers before you even open your mouth.
Engaged body language involves using open gestures, smiling and nodding, and mirroring the expressions and movements of the other person. Mirroring body language is a way to bond and to build understanding. It truly is a powerful tool. Often times we don’t realize we are doing it. Make a mental note to practice this at your next business encounter and see if you notice any difference in the interactions between you and others.
Believe it or not, smiles have a powerful effect on us. They stimulate our own sense of well-being and can improve our health, stress levels, and our self-confidence. They relax our bodies and release endorphins that counteract with stress hormones. Smiling can also make you look more attractive and appear trustworthy.
With this in mind, smiling more often will not only benefit your own body but those around you. You want to not only appear strong and assertive but you want people to trust you as well. Practice smiling in the mirror and notice how your smile can make an impact on your presence.
According to Forbes.com, “the quality of your voice can be a deciding factor in how you are perceived. Speakers with higher-pitched voices are judged to be less empathic, less powerful and more nervous than speakers with lower-pitched voices.”
Notice your own infections and how you are articulating your words when speaking in the workplace and on important phone calls. Since the sound of your voice is critical to how you are perceived by others, do your best to relax your voice to its optimal pitch.
Strong eye contact is one of the greatest indicators of confidence. Even though some people were taught or raised in a culture where extended eye contact is inappropriate, most businesspeople from the U.S., Europe, and Australia all expect you to maintain eye contact 50-60% of the time. When you keep eye contact with the person you are talking to it indicates that you are focused and paying attention. It means that you are actually listening to what the person is saying and thus will have an appropriate response to follow.
If you feel uncomfortable, practice with someone you know like a friend or family member until you make it a daily habit.
Sometimes when we are in an uncomfortable or in a vulnerable situation, we don’t know what to do with our arms or legs. Cross them or uncrossed them? Stand with our legs far apart or close together?
Carol Kinsey Goman of Forbes says, “When you stand with your feet close together, you can seem hesitant or unsure of what you are saying. But when you widen your stance, relax your knees and center your weight in your lower body, you look more “solid” and confident.”
Similarly with your arms, crossing them can suggest you are closed off, self-protective or defensive. To avoid this, pay attention to your body. Notice how you are feeling when your arms or legs are in a crossed position. What are you saying or what are others around you saying or doing? Focus instead on putting your hands on your lap when sitting or by your side when standing. Cross your legs at the knee, however, avoid crossing your arms at the same time.
Davenports says,” A firm, solid handshake is a universal sign of confidence, and everyone, including women, should have one.” It should be strong without crushing the other person’s hand and should also be accompanied with a few seconds of eye contact.
This sign of respect can give you and the person you are exchanging the handshake with, a boost of confidence.
Apparently, a lot of people feel inadequate about their handshaking abilities. In 2014, Bussiness Inquirer published an article saying that 70% of people don’t know how to give a proper handshake. Learning how to master this first impression is key to confident body language for success.
We hope you enjoyed these tips! Comment below with some of yours!
We all know we should get enough sleep, make time to exercise and eat right. But if you’re like most entrepreneurs, chances are, you’re telling yourself that you don’t have the time.
However, staying healthy and feeling your best might be easier than you think. Here are our tips for keeping your health a priority while still sticking to your busy schedule.
Meal planning and eating right is probably your most difficult challenge. It is easier to grab a pre-packed granola bar than it is to make yourself a nutrient-rich breakfast. However, planning meals ahead of time will save you time, money and inches on your waist.
It’s only a hassle to do this the first week of starting the new routine. After that, it becomes second nature. Spend a few hours on the weekends cooking in bulk and preparing for your work week. Most foods will stay fresh in a Tupperware in the fridge for a few days. Also, don’t forget about the microwave! You can heat up frozen vegetables or meals you saved in the freezer. Just by dedicating an hour or two to bulk cooking and prepping can mean a world of difference.
Exercise is the first thing that we tend to delete from our schedules when our time is stretched too thin. However, if you don’t have a lot of time, you can get the most out of a workout by aiming for short but intense full-body workouts. This will burn more calories than training each body part individually. According to Pedro De Abreu on Virgin.com, “some simple ways to incorporate quick full-body exercises into your routine are installing a pull-up bar in your home, buying a jump rope, and doing burpees.” Research shows that exercise routines like high-intensity interval training are highly effective for burning fat and building muscle. And the best part is, you can do this anywhere.
Studies have shown that sleeping the recommended amount of seven to nine hours can increase productivity and is essential to your health. And if you can’t commit to maintaining this regular sleep pattern, research has shown that even a 15 to 20-minute nap will make you more alert. Make sleep a priority in your life, even if you have to schedule it in. Your body will thank you for it.
Getting plenty of water throughout your day is extremely important. It helps keep you full, energized and extra focused. A healthy amount of H2O can also keep cold and sickness at bay. Eight glasses of water a day is the recommended amount to keep you feeling your best. Try keeping your water bottle on your desk to remind you to keep drinking.
Vacations are important your mental and physical health. You may feel that you don’t have the time. However, taking a vacation and getting much-deserved time off will help you be healthier, happier, and more productive. No matter how jam-packed your schedule seems, book some down time. Take time to unwind and maybe even time away from Wi-Fi. Take time to just be.
Your wellbeing should be on top of your list of priorities. Neglecting your health is expensive and bad for productivity. Lack of sleep impairs your cognitive function and makes it harder for you to concentrate. Sacrificing your health for your job just doesn’t make sense in the long run. Set realistic goals for yourself so that you can actually accomplish them. If you work well with a written schedule, then pencil in when to drink your water, when to exercise and when to block off time to meal prep. It is all a matter of making your health a priority. Once you do this, you will find that despite your busy schedule, you still have time for you!
Work-life balance seems to be a common struggle for entrepreneurs and business workers, alike. In fact, according to a Harvard Business School survey, “94% of working professionals reported working more than 50 hours per week and nearly half said they worked more than 65 hours per week.” And according to Forbes.com,”nearly 20% of today’s workforce is a family caregiver during “off-work” hours.” Stress from an almost never-ending workday is damaging to your health, family, relationships, and overall happiness. And on top of that, it actually decreases your productivity.
Balancing work and your family life means something different to every individual, but there are ways to find the harmony between the two. Here are a few of our tips to help you harmonize both aspects of your life so that everyone is healthy and happy.
Kevin Kurse, Forbes.com contributor, wrote an article entitled, “Work-Life Balance: Tips From 24 Entrepreneurs Boiled Down To 1,” where he interviewed 24 leaders of start-ups and entrepreneurs, asking about their work and life balance. Out of all the tips and tricks, the most mentioned piece of advice was keeping a schedule. If you schedule time for work projects, shouldn’t you do that same for family and other areas of your life?
Kurse also says to schedule but don’t make a to-do list. Instead, put all your to-dos on your calendar. “If you want to have an amazing life, you have to be intentional about it. Your calendar is the plan for your time. And time equals life,” said Kurse.
Think about your top priorities and create block times on your calendar to accommodate them. Dinner with the family, going for a jog, date night with your significant other…treat all of these as you would a doctor appointment. You decide what means balance for you and create the life you want for yourself.
Let’s face it. We are all glued to our phones. Whether for business or pleasure, your smartphone is as big of a distraction as it is a helpful tool. However, when it comes to working, it has also created expectations of constant accessibility. The workday never seems to end as co-workers and clients can have constant contact with you.
Instead, make quality time true quality time and turn your phone off. This act of self-control can actually make you a stronger person, as well as more present in your own life. According to Robert Brooks, a professor of psychology at Harvard Medical School and co-author of The Power of Resilience: Achieving Balance, Confidence and Personal Strength in Your Life, “Resilient people feel a greater sense of control over their lives,” says Brooks. Inturn, reactive people have less control and are more prone to stress. If you have scheduled a time to hang out with your family, then be with your family, wholeheartedly.
You are no use to your company or your family if you are burnt out. Not only will you be tired, but your creativity will be greatly stunted, affecting your job performance.
Slow down. Stop striving for perfectionism and start aim for excellence instead.
Self-care is the kind of activity that yields big positive benefits from just a few simple acts. A bit of self-care each day boosts your physical and mental health, and your work performance, as well.
Make sure you are getting your basic needs:
Among these basics, schedule in time to meditate. Short, meditative exercises like deep breathing or grounding your senses in your present surroundings, are great places to start. “The more you do these, the more you activate your parasympathetic nervous system, which calms everything down, (and) not just in the moment,” says Psychotherapist Bryan Robinson, author of the book Chained to the Desk.
Although self-care isn’t complex, it can be difficult to practice. It may feel selfish at times, but you won’t be able to help those around you if you don’t care for yourself first. Whatever you do to care for yourself will maintain your positive energy and capacity to juggle work and family caregiving.
Comment below and let us know how you stay balanced!
Fear of public speaking is on the same list as fear of spiders and even death. We are all at least a little afraid to speak in front of a group of people. Whether it’s in a board meeting with your peers or on a stage in front of strangers, the fear is the same. But resisting public speaking engagements can hold an entrepreneur back since workshops, presentations, and pitches are a great way to network and gain support. With this in mind, here are some ways to improve your public speaking skills to get you out of your shell and into the spotlight.
Like everything in business, you need to have your plan. Before you start working on your presentation, know your purpose. A great way to figure this out if you are struggling to articulate your main points is to ask yourself some focus questions. Such as:
Knowing your ultimate purpose and the desired outcome will help you stay focused on the preparation process.
You are probably where you are today because of the depth of knowledge in your field of expertise. With all the information you have floating around in your brain, it is difficult to know where to start. Your impulse might be to impart as much of your knowledge as you can to your audience. However, don’t do this! You will overwhelm or bore your audience with unneeded details. Plus, you will lose sight of your focus points. Convey a few powerful ideas that your audience will remember. Simplify your message to include only the information you want your listeners to walk away with.
Practice makes perfect is a popular saying for a reason. It works!
Don’t just wing your presentation. Have a clear roadmap of what you are going to say and rehearse it. It also helps to practice speaking in front of another person. Whether it be your spouse, partner or co-worker, get comfortable with speaking your points out loud onto listening ears. They might be able to give you feedback on something that you may have missed practicing alone. Preparation will also allow you to avoid the nervousness associated with being not quite ready.
While you are preparing and practicing, a helpful tip is to memorize your concepts, not your content. If you have a lot of information you wish to convey to your audience, you might feel overwhelmed when it’s time to starting memorizing. Memorization can lead to sounding over-rehearsed and unnatural. Plus if you forget something, you are left in an awkward silence.
Instead, create bullet points of the content, stories, data and key takeaways that you want to get across in each part of your presentation. Then you will be able to speak naturally about them and give a more flexible presentation, which in turn will be engaging for your listeners.
Your speaking engagement will be far more effective if it’s tailored to your specific audience. Spend time learning as much as possible about attendees and gear your speech accordingly. Remember you are on the podium for a reason. You are there to inform, not prove that you are smarter than everyone. By trying to impress your audience with your intellect, you create more distance and could come across as arrogant.The more connected the audience feels to you, the more they’ll pay attention to what you have to say.
90% or more of communication is nonverbal. Your audience will read your facial expressions, the tone of your voice, the way you use your hands, how you stand and move. A warm, easy smile and calm body immediately tell the audience that you’re comfortable and confident. Pent-up energy can be the death of a powerful speech. If it helps, roam the front of the room or the stage to expend some of that energy. And when the speaker is comfortable, the audience is, too. This is also true is you aren’t comfortable! Practice your speech in front of the mirror and critic what your body language is emulating to others.
Passion is infectious and contagious. Your enthusiasm will also keep your audience engaged. People like seeing passion radiate from someone. It is inspiring and entertaining to watch. If you are truly passionate about what you are speaking about, don’t be afraid to show it. Keep your personality throughout your speech and your listeners will feel a connection to your words.
Entrepreneurship was once considered a man’s domain, but times are changing. According to 2015 data from the National Association of Women Business Owners, “more than 9 million U.S. firms are now owned by women, employing nearly 8 million people and generating $1.5 trillion in sales.” New York has far more women- owned businesses than other major cities in the United States. The finding of a study done by Capital One’s Future Edge initiative shows that “the number of women-owned businesses in New York between 2002 and 2012 grew by a colossal 65 percent or 45 new businesses every day. This added more than 56,000 jobs and $3 billion in payroll to the city’s economy.”
Although this is encouraging, women still face a set of challenges not typically shared by male entrepreneurs. Here is a list of 5 of those challenges with some tips on how to overcome them.
Women may feel as though they need to adopt a stereotypically “male” attitude toward business. Traits like being competitive, aggressive and sometimes overly harsh. But successful female CEOs believe that remaining true to yourself and finding your own voice are the keys to rising above preconceived expectations.
It might be difficult to walk into a crowded boardroom meeting and find that you can count the number of women in the room on one hand. It can be unnerving, to say the least.
Hilary Genga, founder, and CEO of Trunkettes says,”Be yourself and have confidence in who you are. You made it to where you are through hard work and perseverance, but most importantly, you’re there. Don’t conform yourself to a man’s idea of what a leader should look like.”
Don’t worry about this idea that you need to be aggressive. Clearly state what you want and need and be firm in your decision making.
“One’s philosophy is not best expressed in words; it is expressed in the choices one makes… and the choices we make are ultimately our responsibility.” – Eleanor Roosevelt
Forty-eight percent of female founders report that a lack of available advisors and mentors limit their professional growth, according to Inc.
Knowing where to find the right support network isn’t always easy. Since the majority of the business world is dominated by men, it can be difficult to make the connections in certain business networks. After all, sometimes it’s not what you know; it’s who you know.
Make connections in other female-focused networks. According to businessnewsdaily.com, a few good places to start include women-focused networking events — such as Womancon, Women in Technology Summit and WIN Conferences— as well as online forums and groups created specifically for women in business, such as Ellevate Network.
There are also 100 women business centers located across the U.S. that run programs and training specifically design for women entrepreneurs.
“The way to achieve your own success is to be willing to help somebody else get it first.” -Iyanla Vanzant
Work life balance is a popular topic among entrepreneurs and anyone in business, regardless of gender. Mothers who start a business have to simultaneously run their families and their companies, which can be challenging and stressful.
Find your balance. Don’t beat yourself up over shortcomings on either front. Finding ways to devote time to business and family is the key to success. And know that you are a force that can handle anything!
“We need to do a better job of putting ourselves higher on our own ‘to do’ list.”- Michelle Obama
One contributing factor that explains why women founders attract less funding is the fact that of the top 20 most active venture capital firms in the city, just 11 percent of the investment teams are women. According to womensuccesscoaching.com, “Firms with a woman partner are more than twice as likely to invest in companies with a woman on the team, and more than three times more likely to invest in companies with women CEOs.”
But according to the Babson report, only 6 percent of U.S. firms are women-run startups.
A great way to overcome this issue is by working to get more female investors involved in supporting each other. Sponsoring and aiding in the growth of other female entrepreneurs companies can help build your network and find supportive investors. Women helping women is always a good thing.
“Support women on their way to the top. Trust that they will extend a hand to those who follow.” – Mariela Dabbah
According to Babson College’s 2012 Global Entrepreneur Monitor, the fear of failure is the top concern of women who launch startups. Failure is a very real possibility in any business venture regardless of gender.
“You need to have massive failure to have massive success. You may need 100 ‘noes’ to get one ‘yes,’ but that one ‘yes’ will make you more successful tomorrow than you were today,” said Delia Passi, CEO of WomenCertified and founder of the Women’s Choice Award.
Work through the self-doubt and STOP comparing yourself to others. Work through this feeling of fear and harness that energy into motivation to work your hardest.
“The phoenix must burn to emerge.” – Janet Fitch
Women’s History Month is a big deal for us at Media Partners. As a women-owned business, we want to see the triumph of female entrepreneurs and businesswomen everywhere. In honor of this historical month, we are spending the entirety of March posting blogs, articles, motivational posts and information centered around women in business and entrepreneurs.
Women’s History Month had its origins as a national celebration in 1981 to recognize the successful and impactful history of women in business in the United States of America. Congress passed Pub. L. 97-28 which authorized and requested the President to proclaim the week of March 7, 1982, as “Women’s History Week.” Later, in 1987, Congress designated March the month to celebrate Women’s History for the entire country, after being petitioned by the National Women’s History Project.
To show how far women in business have come, here is a historical look provided by National Women’s History Museum’s online exhibit. To see their exhibit visit slideshow.
History of Women in Business
This exhibit defines the term “entrepreneur” to refer to a woman who had an idea for a service or product and started a business of her own. American women have owned businesses as far back as colonial settlements.
Women did not historically use the word “entrepreneur” to describe their businesses until the late 1970s; before that, they called them “sidelines” or part-time projects and understood entrepreneurship to describe what men did.
But looking back, it is clear that the history of women in business ownership deserves a place in the broader history of entrepreneurship; hence the use of the term in this exhibit.
Up through the nineteenth century, women-owned businesses primarily included taverns and alehouses, millinery and retail shops, hotels, and brothels, and were often operated as a way to provide an income for women who found themselves without a breadwinning man. Business, then, was a way for a woman in potentially dire circumstances to provide for herself rather than become a social burden.
From 1900 through 1929, Progressivism, feminism, consumerism and immigration all gave rise to a climate that was not only conducive to women’s entrepreneurship but also highly accepting of them. Like many women’s ventures at this time, their primary markets were typically other women, but New Women entrepreneurs often tinged their businesses with a sense of purpose beyond simple economics.
World War II was an important expansion period for the history of women in business as it brought many women into the workforce, filling jobs so men could go off and fight. That same patriotic fervor also inspired many women to consider starting businesses of their own. The Boston Globe’s “women’s pages,” for example, featured Polly Webster’s column, “War Time Wife”, packed with tips for weathering the hardships of the war years—including how to generate income from home-based businesses.
When World War II ended, women were pushed from wartime jobs for returning soldiers, and many went straight into entrepreneurial women owned businesses of their own.
The Federation of Business and Professional Women’s Clubs and state officials—first in New York and then nationwide—ran workshops for aspiring female entrepreneurs with advice from trailblazers such as Elizabeth Arden and male business leaders. There were advice books and free pamphlets. Reader’s Digest included women entrepreneurs among the winners of its 1946 competition for best business ideas. The press hailed women entrepreneurs for helping to rebuild the economy by increasing the number of women-owned businesses from 600,000 in 1945 to nearly 1 million by 1950.
By the 1950s—the age of celebrated domesticity—the home became the new site of, and justification for, starting a business. Everywhere women turned, they received messages that home and family were their primary roles. But the baby boom and an assortment of new consumer goods—from cars to clothes to appliances—also meant that even middle-class families needed more cash. Women stepped up, often capitalizing on homemaking skills to build businesses. They defined their home-based businesses as part of being a good mother.
By the early 1960s, the changing social and cultural landscape provided new incentives for would-be women business owners. Divorce rates escalated during the 1960s and single mothers struggling to balance child-rearing and their new roles as providers saw in business a possible solution. Women, like beauty maven Mary Kay Ash and advertising executive Mary Wells, started women owned companies of their own as a way to assert their independence in the male world of business.
The Civil Rights and women’s movements of the 1960s and 1970s brought a new sense of purpose and a language of rights and empowerment to women entrepreneurs. Nonetheless, the result was a change in the way women understood themselves and their ventures, seeking not just to start businesses but to be seen as equals in the world of enterprise.
Feminists founded businesses along movement principles, such as publishing ventures that would give voice to women’s words and perspectives, including the Boston Women’s Health Book Collective, the Feminist Press, and Ms. Magazine. Women entrepreneurs also began to move beyond traditionally female categories and into previously male bastions of technology, metals, and finance.
By the 1980s, the hard work of the previous decades was paying off: women entrepreneurs like Martha Stewart and Vera Bradley…owned 25 percent of all US firms. What’s more, the public and politicians widely acknowledged that women entrepreneurs were a vital component of the nation’s economy. New initiatives, including how-to seminars and government programs, sought to ensure that women had the resources necessary to start and grow their businesses.
In 1988, urged on by the National Association of Women Business Owners (NAWBO), Congress passed The Women’s Business Ownership Act, which ended discrimination in lending, eliminated state laws that required married women to have a husband’s signature for all loans and gave women-owned businesses a chance to compete for lucrative government contracts.
This look at the history of women in business shows it’s been a bumpy ride for women entrepreneurs in the 20th and early 21st century: on the upside, their numbers continue to grow, and Key Bank, Goldman Sachs, and other institutions have increasingly launched financing initiatives targeted solely at would-be women entrepreneurs.
Technological innovation ramped up fast as the 1990s became the 2000s. That not only enabled women entrepreneurs to break into technology-based businesses in record numbers but also to use technology to start, run, promote and accelerate all types of companies. With faster and cheaper Internet, cloud and mobile technologies, women can manage a business from anywhere, with far less startup capital.
But small and big, women’s ventures came to comprise 30 percent of all U.S. businesses—many of them today in categories that were once men’s alone. The lesson they teach is the power of possibilities and passion for transforming lives.
The next century promises to be an even brighter chapter for the history of women’s entrepreneurship in business.
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Since employee morale can quickly make or break a company’s success, it is important for business leaders to keep spirits high. After all, low morale can lead to low productivity, poor teamwork and an increase in turnover. An effective leader will keep a close eye on the general morale in the office with simple and creative approaches.
Here are a few of the ways we at Media Partners Worldwide boost morale.
1. Show You Care
At Media Partners, we recognize every single employee’s birthday with a special lunch and themed decor. If someone is getting married or having a baby or celebrating a significant time in their life, we make sure to send gifts in acknowledgment. CEO, Natalie Hale, believes that being involved in employees lives let them feel loved and valued. Not just as employees, but also as family members and human beings.
“When people are loved, they will give more than you can imagine they could for you and your cause,” Hale said. “My employees are the lifeblood of the agency and I want them to know that they matter.”
2. Get Employees Involved
“Whenever possible, I try to get my employees involved with office decisions. Recently, we were looking for a new buyer and several of the employees were involved in the interview process,” said Hale.
Delegating as a team to make decisions for the office on things like new software or new companies to work with can definitely boost the morale. Involving employees in the conversation, makes each person feel they are a valued member of the company. Everyone has their own individual thoughts and suggestions and it’s important for everyone to feel engaged and that their feedback makes a difference.
3. Create a Comfortable Environment
Currently, we are in the process of rearranging the office to make it more comfortable for the staff and more welcoming to visitors. As I mentioned above, this is a collaborative effort. We are bouncing ideas off one another and giving our suggestions to our CEO. Comfort in the office is important because we spend the majority of our week in this building. People are more productive when their environments are healthy and happy.
4. Provide Lunches and Snacks
Food is always a great morale booster. Our CEO provides lunch on a weekly basis which the entire staff greatly appreciates. It is a way of showing us that we matter as well as a special treat to look forward to. Rewards such as these, or snacks, significantly improve the morale, as well as bond the entire office more closely together. In addition, outings like lunch at restaurants or a company happy hour are fun ideas to switch up the day to day routine.
5. Be Flexible About Time Off When Necessary
Your employees shouldn’t have to dread asking for time off. As dedicated as each staff member is to the business, they do have a personal life outside of the office. Necessary requests for family or health purposes require business leaders to be flexible and giving. This improves morale because employees know that if something comes up in their life, they won’t be penalized for it at work. Getting rid of any sense of dread, if possible, will allow your staff to actually be happy coming to work! And that is what every company wants. Happy employees!
6. Find Ways to Give Back to the Community
Everyone feels great when they give back. During Christmas time, our office sponsored a family with the Long Beach Women’s Shelter. Our entire staff contributed generously and we eventually had bags and boxes full of presents to give to the family in need. Finding ways to contribute to your community will not only develop notoriety within your city, but it will also boost the attitude in the office.
25% efficiency. While most people agree that listening is a very important skill, most don’t take the time to improve their own skill set. We might focus on the mechanics such as nodding or eye contact, but a truly good listener goes beyond that.
Since the purpose of marketing and advertising is to influence peoples’ perceptions and behavior, good listening should be at the forefront of business skills to master.
1. Harry Truman
After serving in World War I, Turman opened a men’s clothing store with friend Eddie Johnson upon returning home to Kansas City. It is said that the saying “clothes make the man” could have been coined by Truman. The store was open from 1919 to 1922 but eventually fell victim to the post-war recession. Truman found himself just barely escaping bankruptcy, however, he managed to eventually pay off all his debts.
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