<![CDATA[Millennials are a popular topic of conversation. Whether discussing how much you hate or love them, the internet is abuzz with talk of Generation Y. But despite the negativity surrounding this generation, there are currently 80 million Millennials in the U.S. with an annual buying power of over $600 billion. Therefore, every marketer should be making this generation a priority. As a millennial myself, born in 1990, I can attest to understanding our habits, likes, and dislikes. We may be particular and at time unconventional but we are still loyal to brands we love. According to a Forbes.com and Elite Daily (the voice of Generation Y) collective study, “millennials are highly educated, career-driven, politically progressive and–despite popular belief–do indeed develop strong brand loyalty when presented with quality products and actively engaged by brands.” With millennials as a driving force in the marketing place, here are a few key tactics geared towards engaging with this super power generation.
Utilizing Radio Advertising for Dental Practices
Being that there are many ways to advertise one’s dental practices and services, you might feel overwhelmed and burnt out, either because you can’t seem to choose the option that benefits you or you just don’t know where to start. While social media and podcasts have changed the entire landscape
Choosing The Right Marketing Channel
In today’s economy with all the different business types, there is no one-size-fits-all when it comes to marketing. Whether your business is an eCommerce business, a start-up, a brick-and-mortar store, a Fortune 500 company, or even an Etsy shop, choosing the right marketing channel for your business can make all
The Future Of Audio Advertising – From The Agency Perspective.
Our fabulous Founder and CEO, Natalie Hale was recently featured on Inside Audio Marketing. What lies ahead for audio advertising in a media world that is ever changing? Inside Radio spoke with two ad agency execs, from very different backgrounds, to get a sense of what’s next in the realm