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Media Partners Worldwide

Month: January 2023

Month: January 2023

Utilizing Radio Advertising for Dental Practices

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Being that there are many ways to advertise one’s dental practices and services, you might feel overwhelmed and burnt out, either because you can’t seem to choose the option that benefits you or you just don’t know where to start. While social media and podcasts have changed the entire landscape of advertising, there is no reach quite like radio advertisements. Whether you are interested in growing your new business, advertising current services, or pushing certain promotions, radio advertising is still an innovative way to successfully grow a business. 

There are a couple things to consider, however, especially when it comes to how we choose to get the message across so that it is informative, thoughtful, and encouraging rather than stifling and scary. 

BE HELPFUL

Instead of focusing on the negatives associated with dental health, try not to fear-monger and instead, position yourself as the expert. Educate potential patients about actionable processes to whiten teeth, prevent cavities, and establish healthy brush and floss routines. 

This positions you are a reputable dental practitioner and can be further used in cross-channel marketing for websites and other social media platforms.

IDENTIFY A SEASON APPROACH

No, we aren’t talking about fall, winter, or summer per se. Rather, we refer to seasons as events which affect your patients directly. Rites of passage. Milestones. 

Events such as weddings and proms are a great way to capitalize on services. Whether that means creating a specific ad that pushes a certain promotion for all 2023 brides or 25% off teeth whitening for all 2023 grads, tailoring radio ads to specific seasonal events can be a great way to attract new clientele and build on existing relationships.

ESTABLISH TRUST WITH REVIEWS

Using radio ads to instill trust with potential patients is key to sustaining a business. A well-structured radio ad utilizing a repeat or previous patient can help foster a sense of trust. Hearing a voice to the name can increase credibility for the business. In addition, partnering with a radio personality to advertise for you, can only increase customer curiosity and create a steady influx of potential clientele, as many people trust the opinions and advice of their favorite personalities who they hear from daily.

INCENTIVES FOR NEWBIES

Incentives for new and potential patients are a great way to utilize a radio spot in an efficient and satisfying way. Perhaps you can advertise a free teeth cleaning for all incoming patients thru a certain period when they mention a code given in your ad. Be sure to address any restrictions and exclusions within the ad, so people can take these into account and book appointments accordingly.

All in all, it is important to remember to be clear and patient with your radio ad strategy. Be detailed when it comes to logistics (where you are located, phone number, features) and remember that these are soundbites. Concise is key. Being patient when It comes to your advertising strategies is essential to success. Advertising takes time and effort to build, but done right, it can alter your business in the best ways.

Choosing The Right Marketing Channel

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In today’s economy with all the different business types, there is no one-size-fits-all when it comes to marketing. Whether your business is an eCommerce business, a start-up, a brick-and-mortar store, a Fortune 500 company, or even an Etsy shop, choosing the right marketing channel for your business can make all the difference between success and failure. Let’s look at some popular marketing channels to see where your business fits best.

  • Billboards

Billboards, while more often more costly, are a great way to communicate your brand’s message visually. Billboards main differentiator amongst marketing channels is their ability to get a lot of eyeballs for a specific area and they are always on. This builds brand awareness and often increased sales, especially if your business is location specific.

  • Radio

Radio is a great way to start a conversation about your business and spread your business’s information and/or news to a wide audience in short-form audio. Radio targets specific locations as well and even demographics based on types of music and the demographic that tunes into that station.

  • CTV

Connected TV could be another advertising for you option if you have a product or service that needs brand awareness. It is great medium to use in meeting people where they are with precision at a low-cost compared to traditional TV. Furthermore, consumers are less likely to opt-out or change the channel.

  • Podcasts

Ever consider sponsoring a podcast? Or starting your own? Or guest-starring on someone else’s podcast? Podcasts may be your marketing channel to reach an entirely new audience. They are extremely niche and almost everyone has one. Find a popular one and collaborate as a guest or sponsor to reach an entirely new audience. This is marketing channel could be for you if your business has knowledge, news, and information to share and you would like to connect with an audience through the power of audio.

  • Social Media Ads

Social media ads are a low-cost and extremely effective way to target your ideal customer. You can get as specific to dial in your ideal customers’ interests, location, hobbies, and more. Not only do social media ads offer highly detailed analytics with their campaigns, but the best part is that every major social media platform offers ads at a very affordable price that is tailored to your business.

  • Social Media Platforms

Besides ads, we also have all our social media platforms that you can share content to for free and organically build an audience and brand awareness. Some platforms now even offer the option to sell straight from your business’s social media account. But beyond increased sales, free organic exposure, and brand awareness, social media is a place to interact with customers and prospects, build relationships with them, and create credibility for your business.

Need help getting started with blowing up your brand on the right marketing channels? Contact Media Partners Worldwide today to consult with the experts on marketing your business.

The Power of Short-Form Video

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Did you know the average attention-span of a consumer is about three seconds? That means you have only three seconds before a potential future customer decides if they will stay on your post or keep scrolling. After the rise of short-form video with fifteen-second videos on TikTok in 2020, today fifteen seconds is now being considered too long of a video with similar short-form video platforms, like Reels and Shorts. But which platform should you focus your attention and why?

After ByteDance’s acquisition of Musically, we saw the emergence and dominance of TikTok as well as the shift to portrait-mode with video. TikTok, amidst a pandemic, was and still is “funducational,” a fun, quick, and educational way to consume content in all industries and niches. TikTok’s massive success quickly influenced other platforms, like Meta adding the Reels feature to Instagram as well as YouTube implementing Shorts into users’ channels. And, while it may seem impossible to keep up with all the new features and platforms, if you use social media for business, it’s imperative that you do.

Right now, the owners of these short-form video platforms are competing for consumers’ eyeball time. ByteDance, Meta, and Google all know and see the power of short-form video, which is exactly why the organic reach on TikTok, Reels, and Shorts is astronomical. An account with no consistent strategy or preexisting following can now go viral overnight on any one of these three platforms. 

So where should you be? The answer is all three of them. Taking one piece of short-form video that is less than fifteen seconds can be distributed to TikTok, Reels, and Shorts, tripling your chance of going viral. And with the right social media marketing strategy in place, can scale your business to new all-time highs.

Need help with your social media strategy? Contact Media Partners Worldwide today.

The Benefits of Social Media Ads

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As a company, we deliver leads for ERTC and tax clients through TikTok’s platform, so we understand the power of social media. Many business owners use Google to advertise their business through monetized adverts that are added to their business pages or websites, to make money per click. However, there is a new market in the advertising world that takes the form of social media. Whether you are savvy at advertising and you know the benefits of social media, or you are considering efforts to diversify your advertising campaigns, here are five reasons to consider pivoting your efforts to other advertising channels.

More Customer Reach

The key difference between ad-centric data like Google ads is understanding how the target demographic is measured. For example, there are keyword-centered ads, which rely on a click, and the idea of intent. That is, the customer is responsible for making their interest known– intent.

Social media advertising on platforms such as TikTok, Facebook, and Instagram, are based on demographics and the interests, likes and dislikes of the user. One of the biggest benefits of this type of advertising is that your product can target new users, so even if someone has never heard of your product or service, the simple introduction to it might draw attention, and the user will see some sort of advantage to your product being implemented into their lives.

Cost Effective

Whether you are just starting out in your advertising journey or you’re a seasoned professional just seeking a quick ad on socials, social media advertising can be a solution that makes your bank account happy. While having a bigger spending budget is ideal for optimization and traffic increases, it isn’t completely necessary. For comparison, Pinterest is the most low-cost option, with $0.13 per click for a smaller ad-campaign, while LinkedIn tends to run on the more expensive side. Deciding which one is right for you comes down to where your business is at in terms of budget and in terms of traffic, given that LinkedIn tends to have the most B2B pay off which will help you generate more leads and reach a larger audience. Hence its heftier price tag.

Gain Insight on Consumer Audience

Perhaps one of the most innovative things about social media advertising is the ability to pair your demographic insights and knowledge with the built-in software that accompanies these platforms. Social media platforms have a wider net, giving you the ability to target as many people as you need in a myriad of ways that coincide with your advertising goals. By implementing this method of performance metrics, and analyzing your demographic by age, gender, region, and even devices they use, you can then realign your ad campaigns to better support the audience that you are seeking to influence.

For example, Facebook has its own advertising hub that provides details down to the user’s relationship status, which can then help you streamline the goal of your product ad in a way that is authentic to your product and business. Although if you are seeking a more interactive approach, Instagram story ads provide a feature that includes a poll option, which allows a user to interact directly with your business. This assists you in understanding the audience members pain points when it comes to how they feel about a certain product or service, or even your ad performance in general. It also helps make the customer feel like they are a direct, important piece of your business puzzle.

Format Options

One of the prime benefits of social media advertising is the many format options that you can choose from. Social media offers endless creative license over how you show up as an advertiser and as a business owner. There is really no end to what you can do because there is a method for whatever tact you choose. Perhaps the coolest thing about the platform options is the ability to choose long-form or short-form content, rectangular or square space, or even colorful versus black and white. 

The most important thing is that you use your ad space as a type of real estate investment, a digital investment, that is. Short form video content as well as social media story platforms like Instagram and Facebook provide easily digestible, bite-sized content pieces that do not overwhelm the audience and make the perfect case for a product or business.

Not only do you have an endless number of options to work with, but you also can make your ad space unique and singular to the content you want to push out, digitally and socially.

Crush Your Goals 

With advertising, particularly on social media, you may have different goals, and those goals may align with different campaigns. Whether you are seeking to drive traffic to your website, increase app use or drive e-commerce sales, you are essentially guaranteed visibility through any channel you choose.

A method that is prevalent in today’s advertising is funneling through conversion. Whatever the campaign is, you can choose to funnel it to a certain type of conversion. For example, converting traffic into sales, and clicks into website traffic. If you are running an ecommerce store and want to entice people to add to their cart, you can select that as an option before the campaign goes live.

But always make sure that your creative ad copy aligns with what you want your target audience to pay attention to that day, or even for that week. Streamlining every part of your marketing strategy will save you time and energy and yield the results you want.

The advertising ecosystem is one of the most open in terms of your ability to diversify your marketing strategy, and in turn diversify your audience and increase engagement. The key is finding the right platform for you and not being swayed by one or the other simply due to popularity or ease of access. Each platform can yield successful results if you figure out a way to utilize it that will not only benefit your business aesthetically, but also fiscally.

Ready to get started with social media advertising? Contact Media Partners Worldwide today!