By David Alpern The Wall Street Journal published a front page profile of the new radio service Apple is expected to announce at its developers’ conference next week: http://www.wsj.com/articles/apple-to-announce-new-music-services-1433183201 The concept of DJ cultivated radio on the new Apple music service could be a real difference maker. The beauty of radio is well established with personality and localization, two tenants that have not been as possible with the jukebox oriented nature of most of the current online streaming services. With the right amount of artistic cultivation (and Apple’s decision that we referenced earlier on this blog to recruit several high profile BBC Radio 1 talent is a good source of that) Tim Cook and Apple may have a very strong radio product about to be shared with the world. Moreover, with Spotify having demonstrated the ability to recruit a critical mass of paying subscribers (25% of its total US audience), Apple’s new radio streaming service should be able to leverage the buzz that comes with anything Apple does. That buzz may help propel the new Apple Radio into a prominent position in the online streaming marketplace, which is rapidly becoming the new radio home for a hungry music, culture, and personality craving audience.]]>
More than 50 million people in the U.S. tune in each week to news-talk radio stations that carry advertising, making it radio’s second-most popular format, behind country music, according to Nielsen.
But many national advertisers have fled from such stations in recent years, seeking to avoid associating their brands with potentially controversial programming. As a result, advertising on talk stations now costs about half what it does on music stations, given comparable audience metrics, according to industry executives…
…Local and direct-response advertisers, such as flower-delivery and financial services, continue to advertise on conservative talk shows. But overall demand has tanked among national advertisers for anything else that could air on the same stations, putting some syndicators and stations in a bind on their programming.Read the full article – www.wsj.com/articles/talk-radios-advertising-problem-1423011395]]>