By David Alpern The Wall Street Journal published a front page profile of the new radio service Apple is expected to announce at its developers’ conference next week: http://www.wsj.com/articles/apple-to-announce-new-music-services-1433183201 The concept of DJ cultivated radio on the new Apple music service could be a real difference maker. The beauty of radio is well established with personality and localization, two tenants that have not been as possible with the jukebox oriented nature of most of the current online streaming services. With the right amount of artistic cultivation (and Apple’s decision that we referenced earlier on this blog to recruit several high profile BBC Radio 1 talent is a good source of that) Tim Cook and Apple may have a very strong radio product about to be shared with the world. Moreover, with Spotify having demonstrated the ability to recruit a critical mass of paying subscribers (25% of its total US audience), Apple’s new radio streaming service should be able to leverage the buzz that comes with anything Apple does. That buzz may help propel the new Apple Radio into a prominent position in the online streaming marketplace, which is rapidly becoming the new radio home for a hungry music, culture, and personality craving audience.]]>
Utilizing Radio Advertising for Dental Practices
Being that there are many ways to advertise one’s dental practices and services, you might feel overwhelmed and burnt out, either because you can’t seem to choose the option that benefits you or you just don’t know where to start. While social media and podcasts have changed the entire landscape
The Future Of Audio Advertising – From The Agency Perspective.
Our fabulous Founder and CEO, Natalie Hale was recently featured on Inside Audio Marketing. What lies ahead for audio advertising in a media world that is ever changing? Inside Radio spoke with two ad agency execs, from very different backgrounds, to get a sense of what’s next in the realm
3 Best Advertising Channels to Reach Millennials
3 Best Advertising Channels to Reach Millennials People who walked into adulthood in the 21st century and whose ages range between 18 and 36 make up this impressive millennial group. This group identifies with the latest technology and internet trends, owning and using modern gadgets such as the PC and