Welcome to the era of the empowered shopper. Nowadays consumers have deals in the palm of their hands 
from Groupon to CouponSherpa. On the other hand consumers still want to be romanced. Sara from Chicago said that “shopping is electric – it just charges me up.” Sadly the increasing availability of online shopping can turn the most enjoying experience into mundane / passionless task. Women shop based on emotion; they go to the same stores because of the connection they have with the product and the great customer service. The digital world is separating that connection.
For more profile information on the smart, savvy, multi-channel female shopper visit http://waggeneredstrom.com/what-we-do/retail-report to download the study, or better yet, contact MPW to better learn how to target the empowered consumer using both digital, broadcast, and print media.