By David Alpern
The Wall Street Journal published a front page profile of the new radio service Apple is expected to announce at its developers’ conference next week: http://www.wsj.com/articles/apple-to-announce-new-music-services-1433183201
The concept of DJ cultivated radio on the new Apple music service could be a real difference maker. The beauty of radio is well establi
Tag: wall street journal
WSJ Discusses Talkradio’s Advertising Problem

More than 50 million people in the U.S. tune in each week to news-talk radio stations that carry advertising, making it radio’s second-most popular format, behind country music, according to Nielsen.
But many national advertisers have fled from such stations in recent years, seeking to avoid associating their brands with potentially controversial programming. As a result, advertising on talk stations now costs about half what it does on music stations, given comparable audience metrics, according to industry executives…
…Local and direct-response advertisers, such as flower-delivery and financial services, continue to advertise on conservative talk shows. But overall demand has tanked among national advertisers for anything else that could air on the same stations, putting some syndicators and stations in a bind on their programming.
Read the full article – www.wsj.com/articles/talk-radios-advertising-problem-1423011395]]>