Skip to content
[email protected] | 800-579-3031
  • Facebook
  • LinkedIn
Media Partners Worldwide
MENUMENU
  • Home
  • Media
    • Media
    • Radio
    • TV OTT
    • Streaming Audio
    • Influencer
    • Hispanic
    • Podcasting
    • SiriusXM
  • About Us
  • News
  • Contact

Radio and Digital Advertising Developments

Posted on January 29, 2015 by Media Partners Worldwide

Here are some radio advertising posts that have caught our eye (and ear) as of late:

Mobile app ‘clips’ radio ads to smartphone – Have you ever heard a great offer advertised on the radio while you’re doing something else and then forget about it later? Wouldn’t it be nice if you could “clip” it and have an interactive version of the information immediately on your smartphone?

Programmatic buying and real-time bidding – the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders.

Radio endures as leading music source – Morgan Stanley Research released a new report that shows that despite all the chatter about the growth of online streaming services like Pandora and Spotify, most music is still heard via traditional AM and FM. Radio accounts for 86% of music consumption and half of that is done while in a car. The report does address future trend expectations by citing that most newer cars come with Pandora, Spotify and iHeart Radio alongside SiriusXM, which enables splintering of the listening across many platforms beyond AM and FM. Music Source Rankings

ptb domain]]>

Posted in Advertising, RadioTagged advertising, mobile apps, programmatic buying, real-time bidding

Post navigation

iHeartRadio at 60M Registered Users
WSJ Discusses Talkradio’s Advertising Problem

Recent Posts

  • Utilizing Radio Advertising for Dental Practices
  • Choosing The Right Marketing Channel
  • The Power of Short-Form Video
  • The Benefits of Social Media Ads
  • The Future Of Audio Advertising – From The Agency Perspective.

Archives

  • January 2023
  • February 2022
  • January 2022
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • July 2020
  • June 2020
  • March 2020
  • February 2020
  • January 2020
  • October 2019
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • November 2016
  • October 2016
  • September 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • December 2015
  • November 2015
  • September 2015
  • August 2015
  • June 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014

Related Articles

Utilizing Radio Advertising for Dental Practices

Being that there are many ways to advertise one’s dental practices and services, you might feel overwhelmed and burnt out, either because you can’t seem to choose the option that benefits you or you just don’t know where to start. While social media and podcasts have changed the entire landscape

Read More

READ MORE

Choosing The Right Marketing Channel

In today’s economy with all the different business types, there is no one-size-fits-all when it comes to marketing. Whether your business is an eCommerce business, a start-up, a brick-and-mortar store, a Fortune 500 company, or even an Etsy shop, choosing the right marketing channel for your business can make all

Read More

READ MORE

The Future Of Audio Advertising – From The Agency Perspective.

Our fabulous Founder and CEO, Natalie Hale was recently featured on Inside Audio Marketing. What lies ahead for audio advertising in a media world that is ever changing? Inside Radio spoke with two ad agency execs, from very different backgrounds, to get a sense of what’s next in the realm

Read More

READ MORE

Get In Touch

133 The Promenade North Unit 106
Long Beach, California 90802
800-579-3031
[email protected]

About Us

Media Partners Worldwide offers media planning, buying and creative for Radio/Audio, TV, Outdoor/Print and Digital. Our buying team can save you 30 to 70 percent off your media costs!

  • Facebook
  • LinkedIn

Useful Links

  • About
  • Media
  • News
  • Contact
  • Accessibility
  • Privacy Policy

Latest News

  • Utilizing Radio Advertising for Dental Practices
  • Choosing The Right Marketing Channel
  • The Power of Short-Form Video
  • The Benefits of Social Media Ads
  • The Future Of Audio Advertising – From The Agency Perspective.
Copyright © 2023. All rights reserved. Media Partners Worldwide.