Tag: real-time bidding

Radio and Digital Advertising Developments

Here are some radio advertising posts that have caught our eye (and ear) as of late:

Mobile app ‘clips’ radio ads to smartphone – Have you ever heard a great offer advertised on the radio while you’re doing something else and then forget about it later? Wouldn’t it be nice if you could “clip” it and have an interactive version of the information immediately on your smartphone?

Programmatic buying and real-time bidding – the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders.

Radio endures as leading music source – Morgan Stanley Research released a new report that shows that despite all the chatter about the growth of online streaming services like Pandora and Spotify, most music is still heard via traditional AM and FM. Radio accounts for 86% of music consumption and half of that is done while in a car. The report does address future trend expectations by citing that most newer cars come with Pandora, Spotify and iHeart Radio alongside SiriusXM, which enables splintering of the listening across many platforms beyond AM and FM. Music Source Rankings

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