Buying Remnant Advertising


Demand is often high for remnant advertising media placement as it is usually much cheaper than traditional station or agency rate cards. The downside of standby remnant space is… sometimes your budgeted ad schedule doesn’t fully run. Or your advertisements aren’t placed precisely in the schedule you’d optimely select. Media Partners Worldwide typically sees our remnant schedules achieve 95+% of the anticipated placements.

What is Remnant?

Remnant radio advertising can be purchased nationally and locally based on remnant space available. We offer national and regional radio advertisers the opportunity to purchase unsold radio advertising avails at prices much lower than can be found on station rate cards or by calling a radio station directly.


As an agency, we specialize in remnant media buying, which is advertising space that has gone unsold and as such is made available to us at a steep discount off of their normal rate cards close to airtime due to our relationships with the broadcast partner.

How Much Does Remnant Save on Print Media?

In the print industry remnant space, also called “standby space”, is the leftover blocks of newspaper and magazine advertising space that remains unsold as the publication readies for the printing press. With newspaper and magazine advertising, last-minute remnant space ad rates can be discounted as much as 70+% off the published ad placement list price. Many of America’s most popular magazines and newspapers quietly offer highly discounted advertising space rate as the closing dates and hours of their publication schedule grows near.

Why Remnant?

Buying remnant radio advertising allows for testing of radio with reduced investment and risk. For current radio advertisers, the discount pricing afforded by including remnant in your buy helps reduce your overall cost per unit. For performance campaigns, some of our media partners will run your ads on a CPC (cost per call) basis. You pay for the leads or calls generated.

How long will it take to get my remnant ad on the air?

It takes about 7 to 10 days to get a remnant commercial media buy on the air.  This time allows our team to strategize, create and design the most effective remnant schedule for your budget based on historical analytics and acquiring our best bulk rates. Plus, using our years of expertise with different creative, it can take about 5 days to write and produce an effective commercial spot for your campaign.

Why Use Media Partners for Remnant?

• We are turn-key and can handle the entire process for you including writing your ad copy, producing your commercials, supplying the call tracking phone numbers
• Remnant opportunities in radio, print (magazines and newspapers), out-of-home (OOH) including billboards, etc.
• Media buying negotiation effectiveness (30 to 70+% off rate cards)
• One of SiriusXM’s pioneer advertising agency partners
• Customer service focused – through to our President
• Direct Response is in our DNA
• Family oriented agency culture
• Our 20+ years of media buying experience

Remnant Works!

Remnant advertising is easy and it works! We invite you to connect and partner with us – Call today.

To learn more about Remnant Advertising, contact Media Partners Worldwide Today!


If your business is ready to look at Remnant Advertising for reaching your customers.

Call us at 800.579.3031 or complete the form and our team will contact you right away!


Discover the power of Remnant Media Advertising!

Remnant space achieves big discounts in placing media buys – lowering your costs for direct response advertising rates.

Want to test a media channel without committing too much of your advertising budget? Look no further than remnant media. Remnant advertising buys offer a great way to split test media and creative at a very low cost.

Think only the big brands can afford TV, print or radio advertising? Cost need not be a barrier to entry for advertisers interested in television, print, or radio. Remnant is a great way to overcome the cost barrier. Remnant rates create an opportunity to acquire broadcast and print ad space at an affordable price.

Media Partners Worldwide