Skip to content
[email protected] | 800-579-3031
  • Facebook
  • LinkedIn
Media Partners Worldwide
MENUMENU
  • Home
  • Media
    • Media
    • Radio
    • TV OTT
    • Streaming Audio
    • Influencer
    • Hispanic
    • Podcasting
    • SiriusXM
  • About Us
  • News
  • Contact

Podcast Chatter – RAIN Summit at NAB Las Vegas

Posted on April 15, 2015 by Media Partners Worldwide

  • In-Car listening Survey Results: For those driving cars model years 2009 or older – 67% responded that they listen to AM/FM radio the most. The numbers are lower for people who drive cars that are 2010 and newer – only 47% said they listen primarily to AM/FM since newer cars typically have an adapter to plug in wireless devices. (Larry Rosin, Edison Research)
    • Norm Pattiz of Podcast One labeled the current era ‘the golden age of podcasting’ and likens the industry to the early days of traditional radio when programmers were still trying to figure out what kind of content would draw listeners
    • Pattiz likened podcasting to using a DVR to record TV shows. Once you start using it, you won’t go back to ‘traditional’ media consumption. He also said he’s seeing more big brands (such as Geico, Burger King) entering the podcast advertising market
    • Pattiz mentioned several revenue streams for podcasting including  advertising, subscriptions, product placement, merchandising and personality endorsements
    • Tom Leykis on the podcast panel said his podcast was less like traditional talk radio and more of a social network, where he could invite fans to events. Leykis said making money in podcasting was all about engaging the ‘true fans,’ the P-1s were his bread and butter
    • Leykis gave props to NPR for being ahead of commercial radio in rolling out a rich library of podcasts, offering narrowed down well produced content
    • Panelists suggested chopping long form talk radio shows into smaller slices, offering digital listeners interviews and shorter segments, rather than posting the entire show in a single podcast. (Although Leykis doubted that many commercial stations would pay someone $40k a year to make this happen)
    • In his ‘state of the industry’ address at the end of the day, RAIN Summit West founder Kurt Hanson said, except for Pandora, the online radio listening audience will remain flat for the next several years. Hanson likened today’s Internet broadcasting to the ‘great divide’ of days past.  Hanson said that’s when the FCC made broadcasters do more on their FM signals than simulcast their AM stations. Hanson says FM radio took off only when listeners could hear something that they weren’t already getting on AM
    • DRONES are big this year – both on the show floor – and in NAB sessions, with panels talking about the future of using drones for newsgathering, and the legal aspects of using them now and in the future
    ]]>

    Posted in Podcasting, RadioTagged in-car

    Post navigation

    Women’s Media Consumption Habits
    Women in the Business of Creative

    Recent Posts

    • Utilizing Radio Advertising for Dental Practices
    • Choosing The Right Marketing Channel
    • The Power of Short-Form Video
    • The Benefits of Social Media Ads
    • The Future Of Audio Advertising – From The Agency Perspective.

    Archives

    • January 2023
    • February 2022
    • January 2022
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • July 2020
    • June 2020
    • March 2020
    • February 2020
    • January 2020
    • October 2019
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • November 2016
    • October 2016
    • September 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • December 2015
    • November 2015
    • September 2015
    • August 2015
    • June 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
    • October 2014

    Related Articles

    Utilizing Radio Advertising for Dental Practices

    Being that there are many ways to advertise one’s dental practices and services, you might feel overwhelmed and burnt out, either because you can’t seem to choose the option that benefits you or you just don’t know where to start. While social media and podcasts have changed the entire landscape

    Read More

    READ MORE

    The Future Of Audio Advertising – From The Agency Perspective.

    Our fabulous Founder and CEO, Natalie Hale was recently featured on Inside Audio Marketing. What lies ahead for audio advertising in a media world that is ever changing? Inside Radio spoke with two ad agency execs, from very different backgrounds, to get a sense of what’s next in the realm

    Read More

    READ MORE

    3 Best Advertising Channels to Reach Millennials

    3 Best Advertising Channels to Reach Millennials People who walked into adulthood in the 21st century and whose ages range between 18 and 36 make up this impressive millennial group. This group identifies with the latest technology and internet trends, owning and using modern gadgets such as the PC and

    Read More

    READ MORE

    Get In Touch

    133 The Promenade North Unit 106
    Long Beach, California 90802
    800-579-3031
    [email protected]

    About Us

    Media Partners Worldwide offers media planning, buying and creative for Radio/Audio, TV, Outdoor/Print and Digital. Our buying team can save you 30 to 70 percent off your media costs!

    • Facebook
    • LinkedIn

    Useful Links

    • About
    • Media
    • News
    • Contact
    • Accessibility
    • Privacy Policy

    Latest News

    • Utilizing Radio Advertising for Dental Practices
    • Choosing The Right Marketing Channel
    • The Power of Short-Form Video
    • The Benefits of Social Media Ads
    • The Future Of Audio Advertising – From The Agency Perspective.
    Copyright © 2023. All rights reserved. Media Partners Worldwide.