Tag: creative

Women in the Business of Creative

Niya Doncheva, MPW Marketing Coordinator – The latest issue of Ad Week contains a great article on page 15 discussingCreative Female “minding thegender gap” in creative agencies. Mark Obrien, the North American president of DDB, declares that “we expect that if we remove the barriers, the rise will happen naturally” when asked about the gender gap in creatives. On the other hand, Tony Hess, the CCO of Wunderman, commented that “the emotional pull to have children & families really can’t be overlooked. We work in wonderful amazing business that is a lot of fun but is incredibly demanding.” This year alone, five women have been promoted to creative chief positions and award show juries have finally become equal in selecting their jurors. Debra Sercy of Grace Blue favors the changes in saying that “Women increasingly are in consideration because they’ve risen through the ranks, they have proven their ability, they’re agile, they’re fearless, they’re strategic, and they’re smart.” Read more about “Minding The gender Gap” by Andrew McMains in the April 20 issue of Ad Week (adweek.com).]]>