Skip to content
[email protected] | 800-579-3031
  • Facebook
  • LinkedIn
Media Partners Worldwide
MENUMENU
  • Home
  • Media
    • Media
    • Radio
    • TV OTT
    • Streaming Audio
    • Influencer
    • Hispanic
    • Podcasting
    • SiriusXM
  • About Us
  • News
  • Contact

5 Ineffective Approaches of Traditional Agencies

Posted on October 23, 2014 by Media Partners Worldwide

[vc_row][vc_column][vc_column_text]An article by the CMO of aCommerce agency, discussing the 5 reasons why you should fire your digital agency. Most digital agencies are trying to create branding and exposure via display, social and search, and as such are not suited for e-commerce in the way a direct response oriented agency thinks. Within online advertising, the trend has been a shift towards performance marketing, in other words direct response. This means the goal is not to spend more, but spend better. The article cited 5 elements worth repeating here that represent the increasingly ineffective approach of traditional agencies that should steer you to consider shifting toward an agency like Media Partners Worldwide that focuses on direct response, eCommerce oriented media spend:

  • Inefficient marketing spend that drives volume but not quality traffic
  • Overly focused on social, which does not have a direct ROI, but is more relevant to the consideration part of the purchase funnel process. Direct is more focused on ROI, LTV of a customer, and acquisition costs
  • Lax attitude toward analytics and data analysis
  • Declining need for Don Draper styled branding campaigns (the marketing and communications approach epitomized on AMC’s Mad Men)
  • Focused more on traffic volume as opposed to order volume

[/vc_column_text][/vc_column][/vc_row]

Posted in AdvertisingTagged agencies

Post navigation

The Thanksgiving Menu – Turkey & Travel

Recent Posts

  • Utilizing Radio Advertising for Dental Practices
  • Choosing The Right Marketing Channel
  • The Power of Short-Form Video
  • The Benefits of Social Media Ads
  • The Future Of Audio Advertising – From The Agency Perspective.

Archives

  • January 2023
  • February 2022
  • January 2022
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • July 2020
  • June 2020
  • March 2020
  • February 2020
  • January 2020
  • October 2019
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • November 2016
  • October 2016
  • September 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • December 2015
  • November 2015
  • September 2015
  • August 2015
  • June 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014

Related Articles

Utilizing Radio Advertising for Dental Practices

Being that there are many ways to advertise one’s dental practices and services, you might feel overwhelmed and burnt out, either because you can’t seem to choose the option that benefits you or you just don’t know where to start. While social media and podcasts have changed the entire landscape

Read More

READ MORE

Choosing The Right Marketing Channel

In today’s economy with all the different business types, there is no one-size-fits-all when it comes to marketing. Whether your business is an eCommerce business, a start-up, a brick-and-mortar store, a Fortune 500 company, or even an Etsy shop, choosing the right marketing channel for your business can make all

Read More

READ MORE

The Future Of Audio Advertising – From The Agency Perspective.

Our fabulous Founder and CEO, Natalie Hale was recently featured on Inside Audio Marketing. What lies ahead for audio advertising in a media world that is ever changing? Inside Radio spoke with two ad agency execs, from very different backgrounds, to get a sense of what’s next in the realm

Read More

READ MORE

Get In Touch

133 The Promenade North Unit 106
Long Beach, California 90802
800-579-3031
[email protected]

About Us

Media Partners Worldwide offers media planning, buying and creative for Radio/Audio, TV, Outdoor/Print and Digital. Our buying team can save you 30 to 70 percent off your media costs!

  • Facebook
  • LinkedIn

Useful Links

  • About
  • Media
  • News
  • Contact
  • Accessibility
  • Privacy Policy

Latest News

  • Utilizing Radio Advertising for Dental Practices
  • Choosing The Right Marketing Channel
  • The Power of Short-Form Video
  • The Benefits of Social Media Ads
  • The Future Of Audio Advertising – From The Agency Perspective.
Copyright © 2023. All rights reserved. Media Partners Worldwide.