[email protected] | 800-579-3031
Media Partners Worldwide

Year: 2019

Year: 2019

5 Ways to Generate Leads for Small Business

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5 Ways to Generate Leads for Small Businesses

As small business owners know, there are many challenges to be faced when starting your own company. One of those obstacles is generating leads. Finding the unique way to attract people to your business requires strategy, patience, and creativity.
Here are 5 ways to engage potential customers and get them on the path of eventually buying your product or service.
1. Strong Branding
Customers love authentic companies who are strong with their message and consistent with their content. Millennials are typically more likely to support a brand if they feel they are reliable. (Check out our blog on millennials here!) So, don’t try and be everything to everyone.
Keep your brand strong by having a clear definition of who you are and maintain this definition throughout your content, visuals, and products.
2. Newsletter
If you don’t have a newsletter, you are missing out on ample opportunities to engage with potential customers. Make sure you put a newsletter sign up in every possible place that makes sense on your website.
Email campaigns are a great way to fight your way through the internet noise and be seen. Create your newsletters to include industry news, product announcements, and insights from your company. For more tips, check out our post on email marketing here.
3. Blogs
Nowadays, most reliable companies have a blog. It allows your company complete control of what is said on your niche topic and it also allows opportunities to have the undivided attention of your reader.
Create posts with statistics and credible information to authenticate your brand and allow your readers to learn. Give it real value and don’t make it all about you. Of course, there will be room to promote your product or service. But foremost, relay engaging information and join conversations that are prevalent in your field.
4. Networking at Events
Don’t forget about the real world in this predominately digital market. By going to events, you will meet people, expand your network and gain referrals.
Bring business cards and put yourself out there. Even if the event doesn’t directly pertain to your business, go anyway as it can bring about valuable contacts and leads.
5. Offers
You want to get potential customers to visit your website and an offer is a great way to do that. But keep in mind, that the offer must have enough value to a visitor to merit providing their personal information in exchange for access to it. An example of this would be creating an ebook on something prevalent and informative to your niche, or a special coupon code that offers a discount if the customers provide their email address.
Then you can use this information to send out your newsletter or latest blog post via email, which will keep your customers coming back for more.

Once you put all these elements together, you will establish brand awareness, connect with the potential customer and find what strategy works best for your company.
For more information on lead generation or how to market your small business, contact us here at Media PartnersWorldwide via phone (562) 439-3900 or email [email protected]

9 Reasons to Include Podcasts in your Marketing Budget

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1) It’s Targetable
Podcasts give advertisers the luxury of nailing down their target audience. Podcasters have the freedom to talk about any topic. From “new moms”, “wine and good food”, “health hacks”, “fancy cars” to “wilderness survival tactics”, you can find a plethora of podcasts that will reach your perfect customer.

2) Podcasts Provide a Word of Mouth Platform
When a listener’s favorite host reads the commercial, it’s just like a friend telling them to try your product. Listeners trust the host and value their opinion. Also, many podcasters will provide added value and include your product on their website or mention you in their trusted blogs.

3) Time 
Podcasters typically are not restricted by time and when segments need to start and end. They can be as long or short as it takes. Because of this, you can get improved and nontime restricted content.

4) Podcast Listeners don’t Skip your Ads
Podcast followers are less likely to skip your ad because they are loyal and attentive to the show. Ads are typically read in the beginning, middle and sometimes end of the show. Listeners want to hear the show and often the ads are integrated in such a way that they sound like they are part of the content.

5) The “Untouchables” are Listening
Those 18-34 cord cutters and ad blockers are listening to podcasts now more than ever. The research shows that they actually listen to the ad, too.

6) You can Better Measure your ROI
The most popular way to track success are through unique checkout codes, vanity URL’s offered in the ad or a drop-down menu with a selection of sources from which they “heard the ad”. While not flawless, they offer a few easy ways to gauge how your podcasts are performing on each specific show.

7) Your Commercial is Evergreen
Most podcasts embed your commercial in their podcasts and it will be heard anytime a listener downloads the specific show you were in. Some loyal listeners listen each week to their show, but many download and save the show to listen in the future. Listeners continue to hear your commercial weeks, months and even years after your paid run. That can mean free impressions and increased results long after your schedule has ended.

8) Over 80% of Listeners can Recall your Brand
Midroll did a recall study and found that listeners:
* 80% could recall at least one advertiser in each episode
* 67% could recall a specific offer or promo
* 51% were more likely to buy the featured brand in the show

9) You can Easily Test Different Offers
Because hosts record their shows typically on a weekly basis, you can change your offer as needed each week. It’s a great platform to test new offerings and new promotions without “production” costs, if the hosts are reading your commercial in the show.

If you are ready to include podcasts in your plan this year, here’s what you should consider:
* You should plan on testing with at least $10k a month.
* Be prepared to pay cpm’s of $15 to $20 per commercial.
* You need to be open to testing different podcasts that reach your target audience.
* We suggest giving each show a minimum of 4 weeks.
* Be ready to send out your product to the host so they can try it and get familiar with it before they read your spot.
* Some hosts will be more effective at endorsing your product than others.
Bottom line, podcasts are working and brands like Audible and Blue Apron are just a few of the advertisers who have jumped on board and are realizing the great potential of podcasts. Isn’t it time that you got into the mix?
Our seasoned team at Media Partners Worldwide can help you get started.
Reach out to us at 800-579-3031 or email me at [email protected].

Quick Tips to Improve Your Facebook Marketing Campaign

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Quick Tips to Improve Your Facebook Marketing Campaign

Facebook is one of the most under-utilized online advertising channels, despite its popularity as a social media platform. With approximately 1.4 billion active users, it would behoove you to test the Facebook ad waters and build a proper strategy for your business.

In an attempt to help weed out all the clutter, here are some quick tips to get you started on your Facebook marketing campaign.

Appearance
* Coordinate your cover photo, profile picture and pinned posts to match your call to action. If you want to maximize engagement with your marketing campaigns, try matching your copy and creative across all three.
* Use a recognizable profile picture. Since your profile picture is at the top of the page and used as your thumbnail, you want to make sure it’s something that potential customers or fans will recognize, like your logo.
* Plan your “About” section, carefully. Since a preview of your “about” section is shown beneath your profile picture, it is going to be one of the first things people see. Make sure to write relevant information about your company and include your website.

Posting
* Think about ways you can target your audience, such as by age, gender, interests or education. The more specific you are with targeting the stronger your engagement will be.
* Create original posts, but don’t overwhelm your followers by post more than a few times a day.
* Post during peak times. Websites, such as coschedule.com, offer analytics of the best time to post on Facebook and other social media platforms. For example, posts published between 1-4 p.m. usually have the best click-through and share rates.
* Visual content is essential to succeeding on social media. Research has a shown the use of visual content in Facebook campaigns can generate 65% more engagement after only one month.
Analysis
* Facebook offers features to track your engagement with followers such as “Insights.”For example, if you are looking for page specific data, like engagement rate per post, “insights” is a great tool to utilize.
* Use tracking URLs with UTM codes to identify which posts are driving traffic and conversions to your website.
* Promote your best content, the content that you know works. You don’t have to spend precious time in the beginning completely changing your campaign. If something has worked for you before, try it again.
For more information on using Facebook ads to promote your business, visit us at www.mediapartnersworldwide.comm or call us directly:(562)439-3900

5 Reasons To Use Live Streaming In Your Campaign

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5 Reasons To Use Live Streaming Services in Your Marketing Campaign

So your marketing campaign needs some work. You want to boost engagement, expand your marketing plan, accumulate new followers, and of course, sell more products. Well, live streaming may be able to offer your business some help. Here are a few reasons why:

1. It is a natural progression

Since you already know about the advantages of digital and video marketing, live streaming is your next step. Video marketing has now become interactive through live streaming. Video currently accounts for half of all Internet traffic, so it makes sense that you’d want your business to be a part of that.  Videos are accessible, affordable, and their ROI has been tested and proven to work.
It’s opening up an entirely new world of interactivity, and that’s something you should be taking advantage of.

2. It is cost effective

Cost is important especially when you are operating a small business. Well, live streaming is no more expensive than conventional video marketing, which has attributed to its rise in popularity.  All you need to live stream is a stable Internet connection and a good camera that can shoot in HD quality.

3. It creates a community

Live streaming allows people to communicate with each other while watching your video. Your target audience can comment and ask questions, thus forging a type of community guided by you and your brand.

This improves user experience in an organic, natural way that can bring about referrals and recommendations from your audience to boost the number of followers you have.

4. It gives the option to provide education

You are not just selling a product or service. In fact, you are proving education which adds value to your brand. Live streaming can allow you to provide an interactive lesson, seminars or lectures.
Customers can ask questions in real time and those questions can be addressed immediately, which clears up any confusion that blocks a potential sales conversion. This can also nourish your brand’s community and boost your interactions with your target audience.

5. It provides transparency

People want to know what your brand is all about, even behind the scenes. They want to gauge your authenticity. Live streaming makes that easier. Customers can now look behind the scenes as part of special presentations for free.

For example, you can show them a demo of your latest product. You can show them around the office and introduce them to some of your staff in real-time. The advantage this has over traditional video marketing is that you are designed to feel like you are in the room with them.

For more information about live streaming services for your business, visit us at www.mediapartnersworldwide.comm or call us directly at (562)439-3900