Skip to content
[email protected] | 800-579-3031
  • Facebook
  • LinkedIn
Media Partners Worldwide
MENUMENU
  • Home
  • Media
    • Media
    • Radio
    • TV OTT
    • Streaming Audio
    • Influencer
    • Hispanic
    • Podcasting
    • SiriusXM
  • About Us
  • News
  • Contact

Cultivated Streaming vs. Radio

Posted on September 15, 2015 by Media Partners Worldwide

tuneinBy David Alpern Rick Dees, The Real Don Steele, Don Imus, Cousin Brucie, Kevin & Bean, Scott Shannon….these are all larger than life personalities that busted through the radio over the years and became huge radio sensations and thus ratings monsters. Comparing that to the non-interrupted music flow that comes from Amazon Music, Rhapsody, Spotify, Songza, and others is not truly a fair comparison. One is full of life and the other is full of efficiency. Some services like Slacker try to inject pre-recorded announcers, which is a nice effort, but does not even begin to approach the presence that a “jock” brings to a station. That is why the re-emergence of cultivated content is a refreshing trend. As Wired Magazine reported last month in “Internet Radio Is Fixing to Make a Comeback”, several Internet streaming providers including Apple Music (with its impressive Beats1 radio station guided by Zane Lowe) and the new premium service from TuneIn are working to inject a personal touch into online music services. “TuneIn anchors a human at the other end of the broadcast,” says CEO John Donham. Nobody Killed the Radio Star Despite the recent proliferation of online streaming alternatives, rumors of radio’s decline have been greatly exaggerated. Due to its cultivated and personality driven heritage, it’s managed to hold its own. The reach of radio and the number of people listening to the radio have remained mostly constant over a long period of time. That is why stations like K-Earth 101 and KOST 103.5 tend to be heard all over town. While all those stores and food stalls and passing cars could choose to stream a personality free online alternative, the DJ driven presentation along with the program director cultivated playlist still conspire to produce a compelling listener experience and Internet Radio is certainly noticing and adjusting. South Korea . Game on!]]>

Posted in RadioTagged KRTH, personality, radio, rick dees, streaming

Post navigation

Radio Investing in Podcasting
Infinite Dial Learnings

Recent Posts

  • Utilizing Radio Advertising for Dental Practices
  • Choosing The Right Marketing Channel
  • The Power of Short-Form Video
  • The Benefits of Social Media Ads
  • The Future Of Audio Advertising – From The Agency Perspective.

Archives

  • January 2023
  • February 2022
  • January 2022
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • July 2020
  • June 2020
  • March 2020
  • February 2020
  • January 2020
  • October 2019
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • November 2016
  • October 2016
  • September 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • December 2015
  • November 2015
  • September 2015
  • August 2015
  • June 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014

Related Articles

Utilizing Radio Advertising for Dental Practices

Being that there are many ways to advertise one’s dental practices and services, you might feel overwhelmed and burnt out, either because you can’t seem to choose the option that benefits you or you just don’t know where to start. While social media and podcasts have changed the entire landscape

Read More

READ MORE

The Future Of Audio Advertising – From The Agency Perspective.

Our fabulous Founder and CEO, Natalie Hale was recently featured on Inside Audio Marketing. What lies ahead for audio advertising in a media world that is ever changing? Inside Radio spoke with two ad agency execs, from very different backgrounds, to get a sense of what’s next in the realm

Read More

READ MORE

3 Best Advertising Channels to Reach Millennials

3 Best Advertising Channels to Reach Millennials People who walked into adulthood in the 21st century and whose ages range between 18 and 36 make up this impressive millennial group. This group identifies with the latest technology and internet trends, owning and using modern gadgets such as the PC and

Read More

READ MORE

Get In Touch

133 The Promenade North Unit 106
Long Beach, California 90802
800-579-3031
[email protected]

About Us

Media Partners Worldwide offers media planning, buying and creative for Radio/Audio, TV, Outdoor/Print and Digital. Our buying team can save you 30 to 70 percent off your media costs!

  • Facebook
  • LinkedIn

Useful Links

  • About
  • Media
  • News
  • Contact
  • Accessibility
  • Privacy Policy

Latest News

  • Utilizing Radio Advertising for Dental Practices
  • Choosing The Right Marketing Channel
  • The Power of Short-Form Video
  • The Benefits of Social Media Ads
  • The Future Of Audio Advertising – From The Agency Perspective.
Copyright © 2023. All rights reserved. Media Partners Worldwide.