<![CDATA[We are excited to announce that David Alpern of Media Partners Worldwide will be presenting next week at the annual ERA D2C conference in Las Vegas on the topic of: Retail Synergy Between Broadcast and Digital Advertising More info can be found here: http://site.retailing.org/d2c/sessions Mali]]>
Reaching a Targeted Audience…Like Truck Drivers
Reaching a Targeted Audience…Like Truck Drivers Hitting the right target at the right time with the right message is crucial to the success of your business. If your target audience is made up of truck drivers, Precision Target Marketing is the ideal match between your business and the customers you
Live Radio Reads in the Lead
When it comes to marketing your products or services locally and affordably, you can’t beat radio. In 2019 the format reached, on a weekly basis, nearly 93% of all adults ages 35-64. But to make the most of this marketing medium, studies are increasingly showing that live reads are the
What Does Corona Virus Mean for Advertising?
We have lived through Swine Flu, Ebola, SARS, and now Corona Virus. What makes Corona Virus unique is the fact that it is officially a pandemic. The point of this article is not to spread fear (there is enough of that) or tell you what you already know. The