By Clint Gearheart and David Alpern
Media Partners Worldwide is attending this weekend the largest event in the organic and natural products marketplace, Natural Products Expo West.
Held each year in Anaheim, the event hosts more than 3,000 companies and 70,000 attendees.
The natural products industry is experiencing growth of 9% per year, driven in part by new and emerging brands. This year there are more than 600 entrepreneurial exhibitors, many of whom have yet to understand how direct response (DR) advertising plays a key role for nutraceutical products.
Nutraceuticals, all natural products and homeopathic solutions have been using direct to consumer marketing channels successfully for many years. One reason is there are many emotional problems that can be solved. A ‘natural’ component that helps DR work is the ability to create emotion around a product or solution. Another reason is continuity products are the gift that keeps on giving in DR. The demo for many of these products and solutions are huge allowing for many remnant DR strategies to work in a scalable fashion driving profitable bottom lines. Another is lots of these products work very well online and offline creating diverse long term DR marketing strategies and outcomes.
If you are attending Expo West and wish to discuss how your product can benefit from a media plan that spurs prospective consumers into buyers, then we would love to meet up with you there. Attending is our agency CEO, Natalie Hale, and our Chief Revenue Officer, Clint Gearheart.]]>
Related Articles
Reaching a Targeted Audience…Like Truck Drivers
Reaching a Targeted Audience…Like Truck Drivers Hitting the right target at the right time with the right message is crucial to the success of your business. If your target audience is made up of truck drivers, Precision Target Marketing is the ideal match between your business and the customers you … Read more
Live Radio Reads in the Lead
When it comes to marketing your products or services locally and affordably, you can’t beat radio. In 2019 the format reached, on a weekly basis, nearly 93% of all adults ages 35-64. But to make the most of this marketing medium, studies are increasingly showing that live reads are the … Read more
What Does Corona Virus Mean for Advertising?
We have lived through Swine Flu, Ebola, SARS, and now Corona Virus. What makes Corona Virus unique is the fact that it is officially a pandemic. The point of this article is not to spread fear (there is enough of that) or tell you what you already know. The … Read more