Radio LP

YOUR RADIO MEDIA BUYING PARTNER

Remnant + Prime Radio Buying

ADTRACTION Result Tracking Software

Effective Radio Results for Over 20 Years

DON’T THROW AWAY YOUR SHOT. MAKE YOUR RADIO CAMPAIGN WORK!

Buying radio and executing a campaign can be stressful and expensive.

Let Media Partners take the stress out of it with better rates, a proven track record and a history of expertise, so that you can have the best shot at making it work.

“Radio is the most intimate and socially personal medium in the World.”

Harry Von Zell

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INTIMATE

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    RADIO IS AMERICA’S #1 REACH MEDIUM

    We Know Radio...We Know Your Customers

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    92% of Americans listen to radio weekly

    WHO’S LISTENING?

    Over 92 percent of Americans age 12 and up listen to radio each week, creating an audience of over 235 million listeners. Americans between the ages of 12 to 17 are perceived to forgo radio for other forms of media, however over 90% are tuning in each week.

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    US Adults listen to radio an average of 10 hours per week

    WHERE DO THEY LISTEN?

    The majority of radio listening occurs in cars, with 73 percent of adults age 18 and up listening while driving on a typical weekday. The second most popular location for listening is at home.

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    58% of listeners tune in to listen to the air host

    WHAT ARE THEY LISTENING TO?

    There are over 10,000 commercial radio stations in the United States. There are more country music stations in America than any other type with over 2,000 outlets. News/talk is second with 1,375 stations.

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    65% of listening in car, Radio dominates in car listening

    WHO’S ADVERTISING?

    Major brands such as Verizon, Home Depot, Walt Disney and Burger King are among the top 20 largest radio advertisers. The largest advertising categories for radio include retail, automotive, insurance, restaurants and financial institutions.

    Media Partners Clients