{"id":4313,"date":"2015-04-21T21:24:27","date_gmt":"2015-04-21T21:24:27","guid":{"rendered":"http:\/\/www.mediapartnersworldwide.co\/?p=4313"},"modified":"2015-04-21T21:24:27","modified_gmt":"2015-04-21T21:24:27","slug":"women-in-the-business-of-creative","status":"publish","type":"post","link":"https:\/\/www.mediapartnersworldwide.com\/women-in-the-business-of-creative\/","title":{"rendered":"Women in the Business of Creative"},"content":{"rendered":"<p>\t\t\t\t<![CDATA[By <strong>Niya Doncheva<\/strong>, MPW\u00a0Marketing Coordinator &#8211; The latest issue of Ad Week contains a great article on page 15 discussing<img decoding=\"async\" class=\"alignright wp-image-4314\" src=\"http:\/\/www.mediapartnersworldwide.com\/wp-content\/uploads\/2015\/04\/Creative-Female.png\" alt=\"Creative Female\" width=\"92\" height=\"129\" \/> \u201cminding thegender gap\u201d in creative agencies. Mark Obrien, the North American president of DDB, declares that \u201cwe expect that if we remove the barriers, the rise will happen naturally\u201d when asked about the gender gap in creatives. On the other hand,\u00a0Tony Hess, the CCO of Wunderman, commented that \u201cthe emotional pull to have children &amp; families really can\u2019t be overlooked. We work in wonderful amazing business that is a lot of fun but is incredibly demanding.\u201d This year alone, five women have been promoted to creative chief positions and award show juries have finally become equal in selecting their jurors. Debra Sercy of Grace Blue favors the changes in saying that \u201cWomen increasingly are in consideration because they\u2019ve risen through the ranks, they have proven their ability, they\u2019re agile, they\u2019re fearless, they\u2019re strategic, and they\u2019re smart.\u201d Read more about \u201cMinding The gender Gap\u201d by Andrew McMains in the April 20 issue of Ad Week (adweek.com).]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\t<![CDATA[]]>\t\t<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[60,61],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Women in the Business of Creative - Media Partners Worldwide<\/title>\n<meta name=\"description\" content=\"Women are assuming more prominence in the roles of creative leads at advertising agencies reflecting similar gender trends across the country.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediapartnersworldwide.com\/women-in-the-business-of-creative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Women in the Business of Creative - 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