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Remnant After COVID-19

Remnant media advertising is about to shine -by David Alpern With many pharmaceutical companies announcing major strides toward a COVID-19 vaccine, America’s businesses will soon resume their growth planning …. and remnant media opportunities to buy unsold advertising inventory are aplenty. COVID-19’s Effect on Advertising During the pandemic, major media

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What Does Corona Virus Mean for Advertising?

  We have lived through Swine Flu, Ebola, SARS, and now Corona Virus. What makes Corona Virus unique is the fact that it is officially a pandemic. The point of this article is not to spread fear (there is enough of that) or tell you what you already know. The

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Messenger Marketing: Why It’s Hot

Mobile messaging is not a new technology or practice. We’ve all been doing it for years now. However, recent applications of its use in commerce has shown compelling reasons to think about implementing messenger marketing in your mix. 1. Popularity Messaging used in business is becoming more common everyday. Why?

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