How To Build an Effective Influencer Campaign for Your Niche Business

Influencer campaigns have grown more popular in recent years and continue to increase in use. The reason? They work. Whatever your target market is, there are influencers who can help you reach a greater audience.

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Predicted Consumer Trends that Will Endure Through COVID19

  By Natalie Hale, CEO Media Partners Worldwide Covid 19 has quickly changed our lives and as we emerge and try to get back to normalcy, a lot of the

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Podcasts: Who’s Tuning In and Why Should I Care?

Podcasts have become an increasingly pervasive part of American culture. More and more people are tuning in to their podcast of choice over their PC, tablet, smartphone or home assistant.

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What Does Corona Virus Mean for Advertising?

  We have lived through Swine Flu, Ebola, SARS, and now Corona Virus. What makes Corona Virus unique is the fact that it is officially a pandemic. The point of

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Messenger Marketing: Why It’s Hot

Mobile messaging is not a new technology or practice. We’ve all been doing it for years now. However, recent applications of its use in commerce has shown compelling reasons to

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Is Your Target Audience Feeling Tech-Fatigue?

All great things come to an end. Even the hyper-connected tech savvy consumer will eventually get tired of being on their phone constantly. A recent study from iHeartRadio sheds light

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Three Tips to Optimize Audio Ads

When advertisers are preparing a new spot for an audio advertisement, a lot of time is spent on deciding how long the spot should be. Westwood One wanted to see

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Radio is Still Thriving in 2020!

It’s 2020! And at Media Partners Worldwide we are still experiencing a lot  of interest in radio and audio, and with life life-changing technology at our fingertips like our smartphones,

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TV Shifting to Impressions Measurement… Will Radio Follow?

The Television Bureau of Advertising announced in late 2019 that it is planning to lead an industry wide change involving the transition from a rating-based to an impression-based system of

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Why Instagram Should be in Your Marketing Plan

Instagram often gets neglected by marketers because they believe it will be of no use to their respective business or that their target market is not on there. With over

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