Case Studies

Book and CD Program to Pay Off Your Mortgage in Seven Years

Client from startup launched a radio campaign approximately two years ago. MPW came up with a compelling creative message that hit a homerun and allowed the Client to quickly ramp up his program! The cost-per-call far exceeded all expectations and came in at less than $12 per call! After two years of success with MPW, the Client continues using radio exclusively while expanding his monthly budget!

Program to Help Children Succeed in School

This Client came to MPW after a one month test with another well known DR Radio Agency in Minnesota. During the initial competitive test, the Client’s average cost-per-call was $40 per call, 7% conversion and .5 MER. Using MPW’s Media Buying Strategy, MBA model and new copy, the client’s cost-per-call dropped below $13, the conversion improved to 17%, AOV increased $50 and the MER became a staggering 5 to 1 . The Client continues to expand budget with MPW maintaining a 5 to 1 MER.

Gold Company

This Client came to MPW after working with Bid4spots who uses an auction model which claimed to offer clients the lowest possible rate. Using Bid4spots, the Client developed a solid $65 cost-per-call but was frustrated feeling they could do better. After meeting with MPW our team revamped the creative message, the media strategy and quickly saw the Client’s results swing around. The results far exceeded the Client’s expectations with their cost-per-call cut more than 50% to $25 per call. We have quadrupled their media budget over the last two months and continue to maintain a CPC of $25.

Addiction Program

This Client was a start-up when they came to MPW, and even though the executives were experienced DR veterans, the product’s metric needed to be proven to their investors. MPW worked carefully on the creative message and precisely targeted the Client’s demographic, implemented the MBA model with an aggressive radio plan. When the campaign results were in after the first week, MPW generated a $10 cost-per-call and have consistently delivered MER of 7 to 1. These results have held steady, taking full advantage of the campaigns wide distribution across multiple radio channels including spot market, syndicated programming and satellite radio. The Client now enjoys the full support of its investors and is rapidly expanding their campaign.

Vocabulary Improvement Program

This Client was introduced to MPW after using TV for about a year. Even with an aggressive sale script at their in-house telemarketing center, the Client’s TV campaign was generating only a $40 cost-per-call and an MER of about a 2.0. After completely reworking the Client’s creative message, MPW was able produce a cost-per-call of $14 and an MER of 4.0 with radio. The Client continues to manage his own call center and expands his radio campaign monthly.