Home > Portfolio: Vocabulary Improvement Program

Vocabulary Improvement Program

This Client was introduced to MPW after using TV for about a year. Even with an aggressive sale script at their in-house telemarketing center, the Client’s TV campaign was generating only a $40 cost-per-call and an MER of about a 2.0. After completely reworking the Client’s creative message, MPW was able produce a cost-per-call of $14 and an MER of 4.0 with radio. The Client continues to manage his own call center and expands his radio campaign monthly.