Home > Portfolio: Strong Blood Pressure Device

Z Strong Blood Pressure Device

Challenge

Biofeedback used to lower blood pressure. New product from China with no distribution. Difficult to describe how this unusual device worked. Also, because it was an alternative therapy there was a tremendous amount of skepticism. High price point of $129 per unit. Z Strong needed to establish credibility.

Solution

MPW used network radio with Larry King as a spokesperson to promote and endorse the product. Initial campaign ran on Larry King's radio show, CBS News network, and Gordan Liddy's show. Also, MPW asked local news/talk personalities to use the product, experience the positive results and to endorse the product.

Result

The MPW endorsement campaign successfully established the needed credibility and delivered a 3 to 1 return on investment via direct sales. The campaign resulted in obtaining distribution for Z Strong at Von's/Pavilion's.