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Addiction Program

This Client was a start-up when they came to MPW, and even though the executives were experienced DR veterans, the product’s metric needed to be proven to their investors. MPW worked carefully on the creative message and precisely targeted the Client’s demographic, implemented the MBA model with an aggressive radio plan. When the campaign results were in after the first week, MPW generated a $10 cost-per-call and have consistently delivered MER of 7 to 1. These results have held steady, taking full advantage of the campaigns wide distribution across multiple radio channels including spot market, syndicated programming and satellite radio. The Client now enjoys the full support of its investors and is rapidly expanding their campaign.