Home > Portfolio: Case Study -- TLP Funding
TLP Funding - Sub Prime Mortgage Company
| Listen To The Commercial |
| Format |
Connection Speed |
| MP3 |
First Commercial -- (1.6 MB) |
Challenge
Create a new direct response campaign to expand from a regional marketing effort to a national rollout.
Solution
MPW created a targeted radio campaign that was customized for each market using :60 radio spots.
Result
MPW delivered a 400% increase in lead generation, and closing, over a period of 8 weeks. TLP Funding continues to utilize MPW for all of their direct response advertising.
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