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Program to Help Children Succeed in School

This Client came to MPW after a one month test with another well known DR Radio Agency in Minnesota. During the initial competitive test, the Client’s average cost-per-call was $40 per call, 7% conversion and .5 MER. Using MPW’s Media Buying Strategy, MBA model and new copy the client’s cost per call dropped below $13, the conversion improved to 17%, AOV increased $50 and the MER became a staggering 5 to 1 . The Client continues to expand budget with MPW maintaining a 5 to 1 MER.