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Green Pharmaceuticals - Snore Stop

Watch the commercial
Format	Connection Speed
	First Commercial -- (4.3 MB)
	Second Commercial -- (4.8 MB)
	Third Commercial -- (4.4 MB)

Challenge

Snore Stop was looking to create retail sell through and increase market share with a limited budget.

Solution

MPW created a TV campaign with a low cost :10, :15 and :30 second commercial that ran on Oprah, Dr.Phil, Inside Edition, National Syndicated TV and CNN Headline News. By running mostly :10 second commercials and acquiring them on a remnant basis, the client was able to get exposure in high profile shows for a fraction of the cost of a traditional :30 campaign.

Result

The client built a brand identity and brand awareness within its first two years and increased sales over 50% each year.  Due to the successful campaign, the client is still running these ads to increase its market share.